The Share of Voice Report is a pre-built Standard Report that shows you how visible your brand is compared to your competitors across online conversations. It analyzes the total number of mentions collected for each brand and presents them through different visualizations to help you better understand brand presence, sentiment, audience behavior, and geographical reach.
This report is especially useful for competitive analysis, allowing you to evaluate how your brand performs against other brands within the same industry or topic.
Below is a breakdown of each section included in the Share of Voice report.
Before you start
Mention Trackers box on the right side of the Reports page. The report will reflect whichever trackers are active when you load it. Make sure your competitors are set up as trackers before running this report.
[How to navigate the Reports section →]
Title slide
The Share of Voice title slide displays the report name and the Brand vs Competitors indicator.
Brand Mention Volume
The Brand Mention Volume slide displays each brand as a bubble sized by total mention count.
Each bubble represents a monitored brand.
The size of the bubble corresponds to the number of mentions collected for that brand.
Larger bubbles means a higher volume of online conversation.
This visualization helps you quickly identify which brand generates the most visibility and discussion online.
Share of Voice Graph
The Share of Voice graph provides a detailed comparison of the percentage of mentions for each monitored brand.
This section allows you to see:
The percentage of total mentions each brand receives
The exact number of mentions collected
How your brand’s visibility compares with your competitors
What’s the number of daily mentions Brand Vs Competitors
This graph helps you clearly understand your position within the online conversation.
Share of Sentiment
The Share of Sentiment section analyzes how audiences perceive each brand by evaluating the sentiment of collected mentions.
The sentiment is categorized as:
Positive
Neutral
Negative
This analysis helps you understand:
How your brand is perceived compared to competitors
Whether competitors are receiving more positive or negative feedback
How audiences react to campaigns, products, or announcements
Share of Weekdays
The Share of Weekdays chart shows which days of the week generate the most mentions per brand.
The visualization displays the total number of mentions from Monday to Sunday, allowing you to identify:
The days with the highest conversation activity
Patterns in audience engagement
When your brand and competitors receive the most attention
This insight can help you better plan campaign timing and content releases.
Share of Countries
The Share of Countries section shows the geographical distribution of mentions for your brand and competitors.
This visualization helps you identify:
The countries where your brand is being mentioned
Where your competitors are receiving attention
Potential new markets or audience segments
Understanding the geographic distribution of mentions can provide valuable insights into audience reach and regional engagement.