Share of Voice (SoV) is a key metric that helps you understand your brand’s visibility compared to your competitors. It shows the percentage of mentions your brand receives out of the total mentions within your industry or niche.
In simple terms, SoV represents your share of audience attention. In Mentionlytics, you have your Share of Voice automatically calculated in the corresponding feature.
You may access the Share of Voice feature through the left-side menu. All elements in the Share of Voice feature are fully clickable, allowing you to:
Drill down into individual mentions
View exact percentages and totals
Analyze engagement and social reach
Explore data in more detail
What’s included in the Share of Voice Feature
The Share of Voice feature gives you a complete competitive overview, combining visibility, sentiment, and performance insights in one place.
Here’s what you can explore.
1. Brand vs Competitor Overview
A line chart comparing your brand with competitors that helps you quickly understand who dominates the conversation.
2. Tracker Visualization (Brand Virality)
A “bubble” chart where the larger the circle is, the more viral the brand. This is ideal for spotting which brands generate the most buzz.
3. Share of Voice by Sentiment
A breakdown of mentions into:
Positive
Negative
Neutral
Helps you understand not just how much you’re talked about, but how you’re perceived.
4. Top Social Mentions by Engagement
This part highlights the most engaging posts across platforms. It typically includes high-performing content from:
TikTok
YouTube
It’s useful for identifying what type of content performs best.
5. Mentions by Weekday
An overview of total mentions across the week, helping you identify patterns in audience activity.
6. World Map Comparison
The world map here displays the geographic distribution of mentions to compare your brand and competitors across countries. Through this map, you can identify:
Strong markets
Growth opportunities
Regions where competitors outperform you
Important Note: Share of Voice is available within Reports for Advanced and higher-tier plans, allowing you to include these insights directly in your reporting and presentations.
Why Use Share of Voice
Share of Voice is not just about volume; it’s about strategy and insight. With SoV, you can:
Benchmark your brand against competitors
Discover what competitors are doing well
Identify gaps in their strategy
Learn what to avoid (e.g., underperforming campaigns)
Find inspiration for improving your own online presence
How to Use Share of Voice
Use Share of Voice to:
Track your brand’s growth over time
Improve campaign performance
Optimize your content strategy
Discover new markets to target
Stay ahead of your competition
💡Find more insights you can discover through Share of Voice here.