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Selecting The Audit Area

Learn how to choose the right audit area so Paige can accurately track your keyword rankings over time without resetting your data.

Justin Silverman avatar
Written by Justin Silverman
Updated this week

What is the Audit Area?

The Audit Area is used only for tracking how your rankings improve for the target keywords you selected earlier. It creates a heatmap that shows where you rank well (green) and where you donโ€™t (red).

๐Ÿ‘‰ Important: This does NOT affect your rankings. Making the audit area bigger will not help you rank farther away โ€” itโ€™s strictly for measurement and tracking.


How the Audit Area Works

  • The audit area is built on a 13 ร— 13 grid of points.

  • Paige checks rankings at each point.

  • Smaller area = points closer together = more detailed data

  • Larger area = points farther apart = harder to see changes

If the area is too large, you may never see noticeable improvements on the heatmap.


Setting the Center Point

  • If your business has an address, the red pin will default to that location.

  • You can:

    • Drag the red pin to adjust the center, or

    • Search for an address in the search bar to reposition it


Choosing the Right Audit Size (Very Important)

Itโ€™s best to keep the audit area as small as possible while still covering your service area.

Recommended Sizes

  • City / Major metro:

    • Do not exceed 6.5 ร— 6.5 miles

    • You may even want 1.1 ร— 1.1 miles in dense cities like NYC

  • Small city / suburban area:

    • Up to 6.5 ร— 6.5 miles

  • Rural area or very few competitors:

    • Up to 9.75 ร— 9.75 miles

โš ๏ธ Only use larger sizes if you are truly rural or have very little competition.


Not Sure Which Size to Pick?

Use this simple rule of thumb:

  • City: Start with 3.25 ร— 3.25 miles

  • Rural: Start with 9.75 ร— 9.75 miles

After your first baseline heatmap:

  • โœ… All green? You can safely expand the area a little.

  • โŒ All red? The area is likely too large โ€” shrink it.


Why This Matters (Read This Carefully)

  • Changing the audit area later will reset your baseline heatmap

  • That means you lose your historical comparison data

  • Taking a few extra minutes now saves headaches later

Paige will still geotag images across locations inside your audit area, regardless of size โ€” but tracking works best when the area is tight and focused.


Final Tip

When in doubt, go smaller. You can always expand later โ€” but only after youโ€™ve confirmed your baseline data looks healthy and usable.

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