What Is a Paige Report?
Your Paige Report is a summary of all the important activity and progress Paige has made for your business based on your Report Automation settings. It includes stats from your Google Business Profile, actions Paige completed for you, visibility audits, and more. This guide will walk you through each section of the report and explain what everything means, step by step.
š¹ 1. Lead Actions Since You Started On Paige
This box shows you the total number of actions people have taken on your Google Business Profile since your tracking began.
If youāre a Small Business (SMB), this data starts from the day you started using Paige.
If youāre an agency user, the start date is whatever you selected on the Report Automations tab.
Hereās what each metric means:
Metric | What It Means |
Lifetime Calls | How many people clicked the āCallā button on your Google Business Profile. |
Lifetime Direction Requests | How many people clicked to get directions to your business. |
Lifetime Website Clicks | How many people clicked to visit your website from your profile. |
The big number on the left is the total of all these actions.
š° Estimated Value
Below the action total, youāll see an Est. value ā this shows how much money you could have made if every person who clicked actually became a customer.
This value is based on the average customer value, which Paige gets from your Business Details Settings. If you want to adjust it, just go to:
Settings > Business Details > Settings > Est. Customer Value
You can also divide the estimated value by the number of lead actions to figure out the assumed value of each customer.
š¹ 2. Top Competitor & Market Overview
At the top right of your report, Paige shows you:
Your top competitor, based on Googleās rankings for your primary keyword at the latest time Paige audited your business.
The estimated number of monthly searches for your type of business in your area.
The total potential market value, based on your average transaction size.
This helps you understand the local opportunity and how much of the market share you could capture if you ranked #1 for your main keyword.
š¹ 3. Google Metrics
This section shows the actual data from Google, pulled directly from your Google Business Profile. These are different from Paigeās estimatesāthey come straight from Google.
Here's what each metric means:
Google Metric | Description |
Search Views | How often your profile was seen on Google Search. |
Map Views | How often it was viewed on Google Maps. |
Phone Calls | Number of calls from your profile. |
Website Clicks | Clicks to your website from your profile. |
Driving Directions | Clicks to get directions to your business. |
These match the definitions in the "Lead Actions" section above.
š¹ 4. Completed Actions
This section shows everything Paige did for you in this report cycle, including:
Posts published
Optimizations made
Content created
Citations updated
Images uploaded
Reports sent
And more!
You can click āSee Detailsā under each item that supports it to view exactly what was done.
š¹ 5. Heatmap Audits
This is one of the most important parts of your report. Heatmaps show you how well you rank locally for your target keywords, across your service area.
Each keyword will show two heatmaps:
Left Side | Right Side |
The baseline from when you first signed up | The latest ranking Paige recorded |
Ideally, you'll see the map go from red to green over time. Here's what to look for:
Each circle number represents your ranking in that location.
A lower number (closer to 1) is betterā#1 means you're the top result.
Is your report mostly red? Donāt worry! Click:
Businesses > View Details > Optimizations
To get step-by-step help from Paige on how to improve.
Tips:
If your audit area is too big, rankings will look worse. Try shrinking it.
Make sure your target keywords show local results in Google. If they donāt, the heatmaps will always show red.
š¹ 6. AI Visibility
Under each heatmap, youāll see a line that says AI Visibility. This shows how your business ranks for that keyword across major AI search platforms (like ChatGPT, Bing AI, etc.).
Symbol | Meaning |
Number (e.g. 5) | You rank in that position for the keyword on that AI platform |
āXā | Your business didnāt appear in the top 20 results |
This helps you track how AI is picking up your business in searchāan increasingly important metric.
š¹ 7. Viewing Past Reports (Month-over-Month)
By default, the heatmaps compare your first-ever audit to the most recent one. But if you want to see how things changed month by month, just:
Go to the Reports tab
Click the drop-down near the top center
Select any past report to open it
š¬ Need Help?
If you have questions about anything in your report or want to chat with a local SEO expert, just click the Live Chat in the bottom left corner of your screen. Weāre always happy to help!