Your Website and AI SEO tab in Paige helps you understand how well your website supports the keyword strategy Paige is building for your business. At the top of this tab, you’ll see a website recommendations table. This table shows the SEO improvements Paige suggests so your website is better aligned with your target keyword strategy.
This matters because our data shows that when the target keywords on your Google Business Profile and your website are closely aligned, businesses tend to perform better overall in rankings. This can help with:
Google Search
Google Maps
Website crawlers that evaluate local relevance
LLMs and AI systems that rely on core website content when making local business recommendations
In this guide, we’ll walk through what each recommendation means, where to make the updates, and what to do after changes are made.
What You’ll See in the Website Recommendations Table
The recommendations table reviews important parts of your website homepage and checks whether they match the SEO strategy Paige is recommending.
For each item, Paige will usually show:
your current value
a recommended value, if Paige believes your current version is not optimized enough
If you see a message saying the item is already optimized, that means Paige reviewed it and believes it is already sufficient and aligned with the keyword strategy Paige is helping you target.
1. Homepage Title Tag
One of the first things Paige audits is your homepage title tag.
The title tag is the title that search engines often use to understand what your page is about. It also commonly appears as the clickable blue headline in Google search results.
Where to edit it
In most website platforms, the title tag is usually edited in your website builder’s settings, SEO settings, or page settings area. It is usually not edited directly on the visible page itself.
What Paige checks
Paige reviews your current homepage title and determines whether it is aligned with your target keyword strategy. If needed, Paige will suggest a better version for you to use.
Best practices for title tags
A strong homepage title tag should:
clearly describe the business and service
include the primary target keyword naturally
include the city or service area when relevant
be concise and easy to read
avoid stuffing too many keywords into one title
2. Homepage Meta Description
Paige also audits your homepage meta description.
A meta description is the short description that may appear below your page title in search results. While it is not always shown exactly as written, it still helps search engines and users understand your page.
Where to edit it
Like the title tag, the meta description is usually edited in your website builder’s settings or SEO settings, not in the visible content area of the page.
What Paige checks
Paige compares your current meta description with your SEO strategy. If it thinks your current version is not optimized enough, it will show a recommended version.
If Paige says it is already optimized, no changes are needed.
Best practices for meta descriptions
A strong meta description should:
explain what the business offers
include important keywords naturally
mention the location or service area when appropriate
sound helpful and readable to real people
encourage someone to click through from search results
3. Homepage H1
Paige also checks your homepage H1.
The H1 is usually the large main heading at the top of the page. It tells search engines and visitors the main topic of the page.
What Paige checks
Paige looks at your current H1 and checks whether it is well aligned with the keyword strategy for your business. If your H1 is not optimized enough, Paige will show a recommendation. If Paige says it is already optimized, it believes your current H1 is strong enough and consistent with your strategy.
What to Do If Paige Detects More Than One H1
If Paige shows a warning that more than one H1 is detected, this usually means multiple pieces of text on your homepage were set as H1 headings. That is something you will want to fix.
Why this matters
Most pages should have one main H1 only. Having multiple H1s can make it harder for search engines to understand the main focus of the page.
How to fix it
Review all of the text on your homepage and look for any sections that were accidentally set to H1.
Keep only the main top heading as the H1. Then change the other headings to something more appropriate, such as:
H2
H3
paragraph text
In most cases, if the extra text is not really acting as a major heading, you will simply want to change it to a paragraph.
If it is still a heading, then:
use H2 if it is a major section heading
use H3 if it is a smaller heading under a section
Best Practices for H1, H2, H3, and Other Headings
Headings help organize your page for both visitors and search engines.
Here is a simple way to think about them:
Heading Type | Typical Use | Best Practice |
H1 | Main page title | Use only once per page |
H2 | Main section headings | Use for important sections underneath the H1 |
H3 | Subheadings inside an H2 section | Use for smaller subsections |
Paragraph | Regular body text | Use for standard text that is not a heading |
H1 best practices
Use the H1 for the main subject of the page. On the homepage, this is usually the biggest and most important heading near the top.
H2 best practices
Use H2s to break the page into major sections. For example:
Our Services
Why Choose Us
Areas We Serve
Customer Reviews
H3 best practices
Use H3s under H2 sections when you need to break content into smaller parts. For example, under an H2 called “Our Services,” you might use H3s for each individual service.
Paragraph best practices
Use paragraphs for regular text that does not need heading styling or structure.
A good rule is this: do not use headings just to make text look bigger. Use headings only when the text is actually functioning as a heading.
4. Structured Schema Markup
Paige also checks your homepage for structured schema markup. Schema markup is code added to your website that helps search engines better understand your business information.
What Paige checks
Paige reviews your current schema and looks to see whether it includes enough of the optimized schema points it recommends. If not, Paige may show that it did not detect the schema it expects.
How to add the schema Paige provides
If schema is missing or incomplete:
Find the schema row in the recommendations table.
Click the box or the arrow pointing out in the table.
Open the schema markup that Paige wrote for you.
Copy that code.
Paste it into the head section of your homepage on your website.
If you are not sure where the head section is, this is usually found in one of these areas:
site-wide header code settings
page header code settings
advanced SEO settings
custom code injection settings
The exact location depends on your website platform.
Schema for Businesses With Multiple Locations
If your business has more than one location and your website includes separate location pages, you should also add the correct schema markup to each matching location page.
Example
If Paige provides separate structured schema markup for:
Location A
Location B
Location C
Then you should place:
Location A schema on the Location A page
Location B schema on the Location B page
Location C schema on the Location C page
Make sure each page gets the schema that corresponds to that specific location.
5. Reviews, Image Gallery, and Recent Posts Widgets
The recommendations table may also show items related to:
Reviews
Image Gallery
Recent Posts
What Paige checks
For these items, Paige is checking whether you have already installed one of Paige’s widgets that displays this content on your website.
Important note
If you are showing reviews, photos, or posts on your website in some other way, Paige may not be able to detect that. That means Paige could still show these items as missing, even if you are displaying similar information through a different tool or method. In other words, for these checks, Paige is specifically looking for a Paige widget installation, not just the presence of similar content.
6. FAQ Embed Widget
Paige also checks whether you have embedded Paige’s FAQ widget on your website.
What this means
If the FAQ widget is installed correctly, Paige should be able to detect it.
If it is not installed, the table may show that it is missing.
As with the other widget checks, Paige is specifically looking for the Paige FAQ embed widget.
What to Do After You Make Changes
After making updates to your website, you will need to tell Paige to check the website again.
Steps to refresh your recommendations
Go back to the Website and AI SEO tab.
Click the button under the table labeled Check Again Now.
Wait for Paige to re-read your website.
Important timing note
It can take up to five minutes for Paige to read your website and analyze the updated information properly. After that, you will also need to refresh the tab to see the newest results in the table.
If the Table Does Not Update
If you click Check Again Now and the table does not seem to update, follow these steps:
Wait at least five minutes.
Refresh the tab.
Check the table again.
If you still do not see updated information after that, please contact our support team using the live chat so they can investigate why Paige is unable to view your website.
Best Practices to Get the Most Value From Website and AI SEO
To get the best results from this feature, keep these tips in mind:
Keep your website and Google Business Profile aligned
The closer your website language matches your Google Business Profile keyword strategy, the stronger your local SEO signals tend to be.
Use Paige’s recommendations as your source of truth
If Paige gives you a recommendation, it is because it believes that update will better align your site with the target keyword strategy.
Keep your homepage clean and focused
Your homepage should have:
one strong H1
clear service and location language
accurate title and meta description
schema markup added correctly
Install Paige widgets when possible
If you want Paige to detect reviews, FAQs, image galleries, or recent posts on your website, installing Paige’s own widgets is the best way to ensure those items are recognized.
Final Thoughts
Paige’s Website and AI SEO features are designed to help your website better support your overall local SEO strategy. By improving your homepage title, meta description, H1, schema markup, and embedded widget coverage, you make it easier for search engines, Google Maps crawlers, and AI systems to understand your business and connect it to the right searches. Even small changes can make a big difference over time, especially when your website and Google Business Profile are working together around the same keyword strategy.
If you need help making these updates or you are not sure why Paige is not detecting your website changes, please reach out to our support team using the live chat. We’re happy to help!