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Upload and Link Multi-Touch Creative

Learn how to upload Multi-Touch creative and link it to your TV ads for consistent messaging across your campaigns.

Updated this week

Overview

If your team elects to move forward with MNTN Multi-Touch, follow the below steps to upload your multi-touch ads within your MNTN account.

In these instructions, you'll encounter the phrase Multi-Touch group. Essentially, a multi-touch group is a collection or 'group' of ad sizes that live together within the MNTN platform. Having a multi-touch group with various ad sizes within it is essential for your campaign to access sufficient inventory, thus enabling you to have the most effective reach possible.

Upload Multi-Touch Ads

From Your Campaign Shell:


πŸ“ Note: If you launched your campaign without Multi-Touch ads from the start, you cannot add Multi-Touch ads once live. You will have to launch a new campaign shell.


When uploading Multi-Touch ads to your campaign, you can choose from several options:

  • Start With a Template: Leverage MNTN Ad Builder's pre-built templates.

  • Start With a Blank Ad: Leverage the MNTN Ad Builder to build your multi-touch group from scratch.

  • Select from My Creative: Choose a Multi-Touch group from your Creative Library.

  • Upload Static Creative: Upload Multi-Touch ads built outside of the MNTN platform.

Start with a Template

By choosing the Start with a Template option, your team can access MNTN Ad Builder's pre-designed templates, allowing you to incorporate rich media like video (your content or via MNTN's Shutterstock integration), dynamic product carousels, countdown timers, and more.

Once you've selected your desired template and adjusted three general ad sizes, you can either:

  • Save: Save the Multi-Touch group to your Creative Library to edit or use in the future.

  • Apply to Campaign: Attach the multi-touch group to your campaign shell.

Start with a Blank Ad

You can utilize MNTN's Ad Builder without using a pre-existing template. The Start with a Blank Ad option enables complete customization of your multi-touch group.

If you proceed with the Start with a Blank Ad option, create your three general ad sizes. After generating all ad sizes, you can:

  • Save: Save the Multi-Touch group to your Creative Library to edit or use in the future.

  • Apply to Campaign: Attach the multi-touch group to your campaign shell.

Select from My Creative

Maybe you previously uploaded a multi-touch group that you now want to use. The Select from My Creative option allows you to attach a multi-touch group found within your Creative Library.

  • If proceeding with Select from My Creative option, click the Add Group button to attach the desired multi-touch creative to your Campaign.

  • If your multi-touch groups are all attached to campaigns, consider duplicating your multi-touch group.

Upload Static Creative

The Upload Static Creative option enables your team to upload static ads created outside of the MNTN platform. This is often chosen when you wish to use ads created for different campaigns or when your internal creative team prefers working with their own creative tools and systems.

If uploading your own multi-touch ads, there are a few requirements your ads must adhere to:

  • Your multi-touch group must contain at least 3 ad sizes.

  • Your multi-touch group must contain the 300x250 ad size.

  • Your static ads cannot incorporate rich media.


    πŸ“ Note: While we accept the use of GIFs, we do not recommend doing so for a few reasons:

    • IAB standards state that display ads need to max 30 seconds, and GIFs continue to loop over and over, leading to a poor user experience when it ends mid-video.

    • GIF ads could be rejected by publishers at the time of the impression or render poorly on publisher sites.

    Instead, we recommend utilizing MNTN's ad builder for animation options:

    • You can convert the GIF file to a video file (.MP4 or .MOV) and then upload it to our ad builder to customize the ad further.

    • With a video file, we recommend utilizing only 5-15 seconds of the video within the Multi-Touch ad (max of 30 seconds, and void of embedded text).


  • Each uploaded static ad's file size must be under 200kb.

  • Only ad sizes used across all active creative groups will be served.


πŸ’‘ Pro Tip: Though you are only required to run with 3 ad sizes, we recommend running with the following 6 ad sizes to ensure you have access to the most popular inventory: 300x250, 728x90, 320x50, 300x50, 160x600, 300x600.


How to upload static creative

  1. Go to the Creative step in your campaign setup, accessible if Multi-Touch is enabled in the Budget step.

  2. If no other multi-touch group is attached, you'll see four options:

    1. Start with a Template

    2. Start with a Blank Ad

    3. Select from My Creative

    4. Upload Static Creative.

      If you've appended a group before, click the blue + Add New button in the top-right corner.

  3. Click Upload Static Creative.

    A new pop-up window will appear; input your desired multi-touch group name in the Enter Ad Group Name field.


    πŸ’‘ Pro Tip: We recommend naming your creative something distinguishable for easy reference in reporting. Recommended naming convention: [month uploaded]_[campaign name where appended]_[creative distinction: promo, CTA, theme]_mt


  4. From the pop-up, you can either:

    • Click: Upload the file containing your multi-touch ad sizes, or upload the individual ad size files directly from your computer.

    • Drag: Drag your file containing your multi-touch ad sizes, or individually drop the ad size files onto the page.


      πŸ“ Note: Append all of your ad sizes on this pop-up before saving. This ensures your ads are saved as a group.


  5. Click Save in the pop-up's bottom right corner.

    The multi-touch group is added to your campaign shell and goes through an approval process, with a status indicator.

  6. After approval, link your multi-touch group to an uploaded video ad.

  7. If using multiple creative groups, adjust their weighting on the Video Creative step.

From The Creative Tab:

  1. Navigate to the Creative tab of your account.

  2. Select the sub-tab My Multi-Touch Creative.

  3. Select the blue + Create New button in the top right corner.

  4. Select Static Upload from the menu.

    A new pop-up window will appear.

  5. Input your desired multi-touch group name in the Enter Ad Group Name field.


    πŸ’‘ Pro Tip: We recommend naming your creative something distinguishable for easy reference in reporting. Recommended naming convention: [month uploaded]_[campaign name where appended]_[creative distinction: promo, CTA, theme]_mt


  6. From the pop-up, you can either:

    • Click: Upload the file containing your multi-touch ad sizes, or upload the individual ad size files directly from your computer.

    • Drag: Drag your file containing your multi-touch ad sizes, or individually drop the ad size files onto the page.


      πŸ“ Note: Append all of your ad sizes on this pop-up before saving. This ensures your ads are saved as a group.


  7. Click Save in the pop-up's bottom right corner.

    The new multi-touch group has now been added to your Creative Library for future use.

Duplicate Multi-Touch Creative

Since multi-touch groups must maintain a 1:1 relationship with video ads in your campaigns, duplicating them offers a straightforward way to use the same multi-touch group either within the same campaign or in a different campaign shell altogether.

From Your Campaign Setup:

  1. Navigate to the Multi-Touch Creative step of your campaign shell.

  2. Select the blue + Add New button in the top-right corner of the page.

  3. Once you land on the multi-touch menu page, click Select From My Creative.

  4. Locate the desired multi-touch group and choose + Attach to Campaign from its kebab menu.

    Once clicked, you'll be notified that your multi-touch group will be duplicated. This pop-up will also prompt you to adjust the name of your multi-touch group.


    πŸ’‘ Pro Tip: We recommend renaming your creative a name that is easy to reference in reporting. Recommended naming convention: [month uploaded]_[campaign name where appended]_[creative distinction: promo, CTA, theme]_mt


  5. Click Save in the pop-up's bottom right corner.

    Your creative will undergo an approvals process, with a status indicator.

  6. After approval, link your multi-touch group to an uploaded video ad.


    πŸ“ Note: If choosing to run with MNTN Multi-Touch, you must upload a video ad for every multi-touch group you'd like to run and vice versa. The two creative types must live in a 1:1 relationship.


    If using multiple creative groups, adjust their weighting on the Video Creative step.

From the Creative Tab:

  1. Navigate to the Creative tab of your account.

  2. Select the sub-tab My Multi-Touch Creative.

    Once here, find the multi-touch group you'd like to duplicate.

  3. From that multi-touch group's kebab menu, select Duplicate.

    A new line item dedicated to that multi-touch group will appear.

  4. Select the pencil button on that new multi-touch group to adjust the naming convention to your liking.

    The duplicated ad is now living in your creative library for future use.


    πŸ“ Note: To use the creative, you will need to attach it to a campaign shell.


Delete Multi-Touch Creative

Perhaps your team has been using MNTN for some time, cycling through numerous multi-touch groups. Or maybe your multi-touch ads had a specific licensing period that has now expired. You can effortlessly remove your multi-touch ads from both your campaign shell and Creative Library.

From Your Campaign Shell:

  1. Navigate to the Multi-Touch Creative step of your campaign shell.

  2. Ensure the creative group you want to remove is weighted to 0% on the Video Creative step.

    Adjust your other creative group's weightings to total 100%.

  3. Click the kebab menu on the creative group you want to delete.

  4. Select Delete from the menu.

From the Creative Tab:

  1. Navigate to the Creative tab of your account.

  2. Select the sub-tab My Multi-Touch Creative.

    Once here, find the multi-touch group you'd like to delete.


    πŸ“ Note: This multi-touch group has to be weighted to 0% in whatever campaign shell it's attached to.


  3. From that multi-touch group's kebab menu, select Delete.

    You'll receive a pop-up notification that deleting this creative will permanently remove it from your library.

  4. Select the red Delete button on the pop-up.

    That specific multi-touch group has now been removed from your MNTN account.

Understand Creative Statuses

To set your creative group live, your uploaded ads will undergo status changes after the upload by our automated creative approval process.

Analyzing

Ads in the Analyzing stage require all Video and Multi-Touch creatives to undergo our automated creative approval process after upload.

Rejected

Our automated creative approval process reviews all creatives before they are served to ensure they comply with our Creative Content Guidelines. If your creatives are rejected, please ensure they do not breach MNTN's Creative Content Guidelines.

Ready

Once your creatives have been approved and are in the Ready stage, you can set your ads live by assigning a weight to your creative group.

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