MNTN Multi-Touch allows you to increase your visibility and tell a cohesive story across multiple touchpoints by extending your messaging beyond TV to trusted publishers viewed on other devices in the household.

If you want to use cross-channel storytelling to increase your presence, build your brand, and stay top of mind, then we recommend pairing your TV ads with Multi-Touch ads.

In this article, we'll review:

Selecting the toggle in your campaign shell's Budget & Goal section will turn the Multi-Touch capability on.

From there, the Multi-Touch section will populate on the left side menu. You'll have the option to:

1️⃣ You'll start on the window named New Creative Group. Once your TV commercial has been uploaded to the creative group, select the + within the box associated with Multi-Touch Creative.

2️⃣ Once selected, a pop-up window named Add New Multi-Touch Creative will appear. You'll be prompted with 4 options - select your desired path forward:

Maybe you previously uploaded a multi-touch group that you now want to use. The My Multi-Touch Creatives option lets you attach a multi-touch group within your Creative Library.

If you've selected My Multi-Touch Creatives and have not previously used the Multi-Touch group:

3️⃣ You'll be brought to a new window named Select from Multi-Touch Creative.

4️⃣ Find the line item associated with the Multi-Touch group you want to upload. That line item's status will read Ready. Click the blue + Add to Group button.

5️⃣ You'll be navigated back to the New Creative Group window. Ensure your tracking parameters are appended if you did not accomplish this when uploading your TV commercial to the creative group. Select the blue Set Tracking & Params button to accomplish this.

6️⃣ Otherwise, to save your creative group, hit the green Done button in the bottom right corner of the window.

7️⃣ Proceed to weighting your creative groups.

If you have selected My Multi-Touch Creatives and wish to utilize a Multi-Touch group linked to a campaign:

3️⃣ You'll be brought to a new window named Select from Multi-Touch Creative.

4️⃣ Find the line item associated with the Multi-Touch group you want to upload. That line item's status will read Attached. Click the blue + Add to Group button.

5️⃣ A new pop-up window named Duplicate Creative will appear. Rename the Multi-Touch group and hit the green Save button. This will attach the ads to your creative group.

6️⃣ You'll be navigated back to the New Creative Group window. Ensure your tracking parameters are appended if you did not accomplish this when uploading your TV commercial to the creative group. Select the blue Set Tracking & Params button to accomplish this.

7️⃣ Otherwise, to save your creative group, hit the green Done button in the bottom right corner of the window.

8️⃣ Proceed to weighting your creative groups.

By choosing the Browse Templates, your team can access MNTN Ad Builder's pre-designed templates, allowing you to incorporate rich media like video (your content or via MNTN's Shutterstock integration), dynamic product carousels, countdown timers, and more.

Once you've selected your desired template and adjusted three general ad sizes, you can either:

You can utilize MNTN's Ad Builder without using a pre-existing template. The Blank New Ad option enables complete customization of your multi-touch group.

If you proceed with the Start with a Blank Ad option, create your three general ad sizes. After generating all ad sizes, you can:

💡 Note: More details on the Start with a Blank Ad option can be found here.

The Static Creative option lets your team upload static ads created outside the MNTN platform. This is often chosen when you wish to use ads created for different campaigns or when your internal creative team prefers working with their creative tools and systems.

If uploading your multi-touch ads, there are a few requirements your ads must adhere to:

✅ Your multi-touch group must contain at least 3 ad sizes.

✅ Your multi-touch group must contain the 300x250 ad size.

✅ Your static ads cannot incorporate rich media. More details can be found here if leveraging GIFs.

Once confirmed, you can complete the following next steps:

3️⃣ You'll be brought to a new window named Static Ad Group. Enter your desired naming convention by clicking the pencil icon.

4️⃣ Proceed to upload your ad sizes. Either:

4️⃣ Hit the green Save button in the bottom right corner of the window. This will attach the ads to your creative group.

5️⃣ You'll be navigated back to the New Creative Group window. Ensure your tracking parameters are appended if you did not accomplish this when uploading your TV commercial to the creative group. Select the blue Set Tracking & Params button to accomplish this.

6️⃣ Otherwise, to save your creative group, hit the green Done button in the bottom right corner of the window.

7️⃣ Proceed to weighting your creative groups.

1️⃣ You'll start on the window named New Creative Group. Once your TV commercial has been uploaded to the creative group, select the + within the box associated with Multi-Touch Creative.

2️⃣ Once selected, a pop-up window named Add New Multi-Touch Creative will appear. You'll be prompted with 4 options - select your desired path forward:

3️⃣ You'll be brought to a new window named Static Ad Group. Enter your desired naming convention by clicking the pencil icon.

4️⃣ Proceed to upload your ad sizes. Either:

4️⃣ Hit the green Save button in the bottom right corner of the window. This will attach the ads to your creative group.

5️⃣ You'll be navigated back to the New Creative Group window. Ensure your tracking parameters are appended if you did not accomplish this when uploading your TV commercial to the creative group. Select the blue Set Tracking & Params button to accomplish this.

6️⃣ Otherwise, to save your creative group, hit the green Done button in the bottom right corner of the window.

7️⃣ Proceed to weighting your creative groups.