Multi-Touch ads are the extension of your connected TV ads, allowing you to hit users on any household device.
MNTN Multi-Touch allows you to increase your visibility and tell a cohesive story across multiple touchpoints by extending your messaging beyond TV to trusted publishers viewed on other devices in the household.
If you want to use cross-channel storytelling to increase your presence, build your brand, and stay top of mind, then we recommend pairing your TV ads with Multi-Touch ads.
💡Note: Learn more about MNTN's proprietary cross-device identity graph.
Activating Multi-Touch in Your Campaign
Selecting the toggle in your campaign shell's Budget & Goal section will turn the Multi-Touch capability on.
From there, the Multi-Touch section will populate on the left side menu. You'll have the option to:
Utilize MNTN's Ad Builder, which allows you to leverage rich media such as video and dynamic product carousels.
Linking Your TV Ad and Multi-Touch Asset
1️⃣ You'll start on the window named New Creative Group. Once your TV commercial has been uploaded to the creative group, select the + within the box associated with Multi-Touch Creative.
2️⃣ Once selected, a pop-up window named Add New Multi-Touch Creative will appear. You'll be prompted with 4 options - select your desired path forward:
My Multi-Touch Creatives: Choose a Multi-Touch group from your Creative Library.
Browse Templates: Leverage MNTN Ad Builder's pre-built templates.
Blank New Ad: Leverage the MNTN Ad Builder to build your multi-touch ads from scratch.
Static Upload: Upload Multi-Touch ads built outside of the MNTN platform.
3️⃣ You'll be brought to a new window named Static Ad Group. Enter your desired naming convention by clicking the pencil icon.
4️⃣ Proceed to upload your ad sizes. Either:
Click: Upload the file containing your multi-touch ad sizes, or upload the individual ad size files directly from your computer.
Drag: Drag your file containing your multi-touch ad sizes, or individually drop the ad size files onto the page.
4️⃣ Hit the green Save button in the bottom right corner of the window. This will attach the ads to your creative group.
5️⃣ You'll be navigated back to the New Creative Group window. Ensure your tracking parameters are appended if you did not accomplish this when uploading your TV commercial to the creative group. Select the blue Set Tracking & Params button to accomplish this.
6️⃣ Otherwise, to save your creative group, hit the green Done button in the bottom right corner of the window.
7️⃣ Proceed to weighting your creative groups.