Using effective Multi-Touch Ads to accompany your TV ads is essential for amplifying your brand message and getting prospective customers to convert.
Here's how Multi-Touch Ads will pair with your TV ad depending on Marketing Objective:
Prospecting:
These ads will be served directly to the household of users who have seen your TV ad to re-engage and drive them to your site. These Multi-Touch ads will serve on devices in the household that match the IP address on which your Television ad was shown (computers, iPads, cell phones, tablets, etc.).
Retargeting:
Your Performance TV campaign will serve Living Room Quality TV ads to users who have previously visited your site. These Multi-Touch ads will serve on devices in the household that match the IP addresses on which a site visit was recorded.
For Multi-Touch Creatives, you can either:
MNTN Ad Builder
Everything you need to create stunning, dynamic ads to reinforce your Television creative.
The workflow is simple:
1️⃣ Select a template from our template gallery under Multi-Touch Templates
2️⃣ Click the preview icon and then Customize in Ad Builder
3️⃣ Edit your 3 master sizes (Square, Landscape, and Portrait)
4️⃣ Once your 3 master sizes are complete, hit Generate All Ad Sizes to generate all 22 sizes
5️⃣ Adjust as needed, hit save, and apply to your campaign
Multi-Touch Ad Builder Best Practices
✅ A logo should be present on each banner.
We recommend using an SVG file with a transparent background for your logo image.
There are no specific logo size requirements.
✅ Keep the branding & messaging consistent with your CTV asset:
The colors, logo, visit URL, promo offer, copy, and messaging should be cohesive throughout the advertising experience.
✅ Keep your goal in mind:
Are you looking to drive visits on an e-commerce website?
Include a “Shop Now” CTA and a promotional offer, encouraging users to browse products on the site.
Are you looking to spread brand awareness and introduce yourself to a new audience?
Use brand-forward messaging that reveals your “why” to customers.
✅ For Retargeting Campaigns, consider using a Dynamic Product Carousel:
Push users to convert by showing them the products they most recently viewed or placed in their cart and abandoned
Add a strong call to action with the product carousel.
i.e. “SHOP NOW”
The tracking pixel will automatically pull products from your site - no need for product feeds.
A Dynamic carousel can showcase recently viewed products and categories and the most commonly viewed products and categories.
You can also create a custom product carousel of the products you want to showcase.
💡 Pro tip: See our FAQs for the MNTN Ad Builder here.
Ad Builder Helpful Tips & Tricks
The MNTN Creative Suite uses Google Fonts, which includes over 700 fonts, or you can upload your own custom font to stay consistent with your brand
Font file formats accepted; .woff, .ttf, .otf, .eot
If uploading a video, use a 16:9 aspect ratio and less than 3 MB size, keep the duration of the video between 5-15 seconds, and avoid using text in videos
The file format should be .MP4
If uploading an image asset to the ad builder we accept the following file types: JPEG, PNG.
SVG file format is recommended for logos.
Using our partner integrations with Shutterstock, you have thousands of stock photos and videos at your fingertips at no extra cost
Image Ratio: 1.91:1 to 4:5
We recommend that images not contain more than 20% text as they may render incorrectly and experience reduced delivery.
Uploading Static Multi-Touch Creatives
1️⃣ Hit the blue “Create New” button in the creative section →
2️⃣ Click “Upload Static”
💡Note: Please note that only ad sizes used across all active creative groups will be served.
Static Multi-Touch Ad File Requirements
If choosing to upload static Multi-Touch ads, ensure each of your ads meet the following file requirements:
File Format | JPEG, PNG, GIF Further details on GIFs outlined below. |
File Size | < 200kb |
Static Multi-Touch Ad Sizes
We recommend that you include ALL of the below (6) ad sizes, giving your ads the best opportunity to reach your target audiences wherever they are.
If that is not possible, we recommend including (at minimum) one of each ad type (square, landscape, portrait).
[Square] - 300x250
[Landscape] - 728x90, 320x50, 300x50
[Portrait] - 300x600 and 160x600
💡Note: Our platform serves ad size by campaign, which means we only serve ad sizes available in all live ad groups. To maximize reach, ensure all live ad groups have the same ad sizes on our platform. Example: If Ad Group 1 has 300x250, 728x90, 160x600, then Ad Group 2 must have all 3 ad sizes.
Use of GIFs
While we accept the use of GIFs, we do not recommend doing so for a few reasons:
IAB standards state that display ads need to max 30 seconds, and GIFs continue to loop over and over, leading to a poor user experience when it ends mid-video.
GIF ads could be rejected by publishers at the time of the impression or render poorly on publisher sites.
Instead, we recommend utilizing MNTN's ad builder for animation options:
You can convert the GIF file to a video file (.MP4 or .MOV) and then upload it to our ad builder to customize the ad further.
With a video file, we recommend utilizing only 5-15 seconds of the video within the Multi-Touch ad (max of 30 seconds, and void of embedded text).