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Pixel Installation Guide: Google Tag Manager
Pixel Installation Guide: Google Tag Manager

Learn how to set up the MNTN tracking and conversion pixel within Google Tag Manager (GTM).

Taylor Dunne avatar
Written by Taylor Dunne
Updated over 2 weeks ago

If you utilize Google Tag Manager as your tag management system, you may install the MNTN pixels directly within the system.

In this article, we'll cover:

Installing both pixels is required to launch on MNTN.

What is Google Tag Manager (GTM), and How Is It Used for MNTN Pixels?

Google Tag Manager (GTM) is a free tool designed to make it easy to manage marketing and analytics tags on your website or app without requiring changes to the codebase. With GTM, you can add, edit, and organize tags—small snippets of code such as the MNTN Pixel. This eliminates the need for ongoing developer involvement, helping you deploy marketing campaigns faster and with fewer errors.

How Does GTM Work?

GTM operates by embedding a small container code snippet on your site. This container acts as a framework to dynamically load tags based on predefined rules. Key GTM components include:

  • Tags: Code snippets for tracking (e.g., MNTN Pixel or Google Analytics).

  • Triggers: Conditions that determine when a tag fires (e.g., when a page loads or a button is clicked).

  • Variables: Data that supports triggers and tags, such as page URLs or user inputs.

You can configure these components within GTM’s interface to manage tracking on your site efficiently.

Key Steps for Installing MNTN Pixels with GTM

  1. Add the GTM container to your site.
    If GTM has not been installed, you can follow Google’s setup guide.

  2. Install the MNTN Pixel tags in GTM.
    Use the MNTN Community Template to quickly add and configure your MNTN Pixel.

  3. Set up triggers for your MNTN Pixel.
    Choose the user actions you want to track (e.g., page views, button clicks, or form submissions) and configure the corresponding triggers in GTM.

  4. Check your GTM variables.
    Ensure the dataLayer includes the data your MNTN Pixel requires, such as order details or product information. Much of this data may already be available if you're using Google Analytics.

  5. Validate your setup.
    Use GTM’s Preview Mode to test that the pixel is working correctly and capturing the expected data.

  6. Publish your changes.

Installing the Tracking Pixel

The tracking pixel tracks user activity across your site, allowing you to generate powerful site-visitor segments. It also tracks Verified Visits™, which are site visits that occur after exposure to your MNTN ads.

1️⃣ On your GTM dashboard, ensure you are looking at the correct account or workspace.

2️⃣ Within the correct account, click Add New Tag.

3️⃣ Next, select Tag Configuration and navigate to Custom HTML.

4️⃣ Paste the MNTN Tracking Pixel within the HTML portion. Do not click anything else within this section.

5️⃣ Apply a trigger to ensure the pixel fires by clicking Choose a Trigger.

6️⃣ Select the trigger that applies to All Pages.

💡Note: If you have multiple subdomains, select the site(s) you want to be included when monitoring MNTN performance.

7️⃣ Name this tag MNTN Tracking Pixel and click Save.

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Installing the Conversion Pixel

The conversion pixel will track your conversion event, such as a purchase or sign-up. Activity generated from the conversion pixel will optimize your campaigns and track Verified Conversions after exposure to your ads.

1️⃣ Create a new tag for the Conversion Pixel by selecting Add Tag.

2️⃣ Next, select Tag Configuration and navigate to Custom HTML.

3️⃣ Paste the MNTN Conversion Pixel within the HTML portion. Do not click anything else within this section.

4️⃣ Add your GTM variables into variables "l" and "i" to define your Order ID and Order Amount. If you do not know how to place the variables or you don't know which variables to use, please leave the tag as is, and our team can help further assist.


⭐️ "l" = Order ID
⭐️ "i" = Order Amount
​

Order ID and Order Amount Formatting:

  • Add your variables within two curly brackets {{variable}}.

  • Remove the double quotes from these two variables.

🔍 Example: l ={{order.id}}

5️⃣ Apply a trigger to ensure the pixel fires at the conversion point by clicking Choose a Trigger.

6️⃣ Select the trigger that applies to ONLY the conversion page or conversion event.

7️⃣ Name this tag MNTN Conversion Pixel and click Save.

8️⃣ Once complete, Publish all changes.

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