A Pixel is a snippet of code placed on web pages and used to gather information about website visitors and track their activity.
MNTN’s pixels enable precise measurement of your campaigns, allowing our platform to optimize faster and more effectively, driving campaign performance.
The MNTN pixel is installed in two components:
It's necessary to install both pixels to launch your campaign on MNTN.
Before implementing your pixels, ensure to follow the best practices outlined below:
✅ Place your tracking pixel site-wide.
✅ Ensure your conversion point is reachable from your homepage.
✅ Utilize creative that drives customers to your conversion point(s).
Place your Tracking Pixel Site-Wide
When a user lands on your site, tracking their activity and behavior across your site is important, as that information allows you to create powerful site visitor segments.
Site Visitor segments are powered by our MNTN Tracking Pixel, so it must be placed site-wide.
Let's walk through a couple of examples to bring this to life.
Example 1 🔎 | You're an e-commerce site promoting a new product. MNTN's tracking pixel tracks your site visitors who have viewed that product in the last 30 days.
Now, you can build a site visitor segment targeting users who have viewed this specific product so you can serve them highly relevant ads. |
Example 2 🔎 | You're looking to improve lead generation. You deem specific pages of your site, like quote information and pricing pages, to be indicative of highly engaged users.
Thanks to the MNTN tracking pixel, you can create site visitor segments that target folks who have visited these areas of your site |
🚩 Important: The Tracking Pixel cannot be placed on international sites, internal sites, or within any iFrames and/or Floodlights.
Conversion Point is Reachable from your Homepage
We're serving your streaming TV ads on our Living Room Quality, non-clickable inventory. Ensure your conversion point is reachable from an organic site visit.
❌ Do not place an MNTN conversion pixel on a unique landing page with UTMs. | This page is only reachable from a direct click. Since we're serving your TV commercials on non-clickable inventory, we will not see any conversions attributed to your MNTN campaign.
If your business uses UTM-based attribution, check out this article for more details on sending data to third-party platforms and the general implications of UTM-based attribution. |
✅ Place your conversion pixel on a point easily accessible from your homepage. | This will allow you to track conversions from Verified Visitors™.
When considering where to place your conversion pixel, think of an important point of action for your business on your site. This could include a form fill completion, a specific call to action, a purchase, etc.
We generally don't recommend tracking a page view as an MNTN conversion point because the MNTN tracking pixel will track unique site visits, otherwise referred to as Verified Visits™ in your MNTN Reporting Dashboard. |
🚩 Important: The Conversion Pixel cannot be placed on international sites, internal sites, or within any iFrames and/or Floodlights.
Strategic Pixel Placement D2C and E-commerce
Goal Type | Recommended Tracking Pixel Placement | Recommended Conversion Pixel Placement |
eCPA, CPV, or ROAS | Place sitewide | Place on the Thank You or Confirmation page |
eCPA or CPV | Place sitewide | Place higher in the funnel (i.e., Contact Sales, Sign-up, Form fill) |
CPCV | Place sitewide | Optional |
If your goal is to track New Customer Acquisition, Overall Sales, or Total Conversions, we recommend placing the conversion pixel on the Thank You or Confirmation page that appears after a completed purchase. Make sure the pixel passes important fields such as Order ID, Price, and other relevant details. This setup will enable us to accurately track metrics like ROAS, AOV, and overall Revenue.
If your goal is Driving Net New Traffic, consider placing the conversion pixel on higher events higher in the funnel, such as contact sales, an email sign up, or a quick form fill.
If your goal is Awareness, pixel placement isn’t necessary. The Households Reached and impressions metric will give you the data you’re looking for, without adding a pixel. Keep in mind that you won’t have the ability to track Verified Visits or any other mid to low-funnel metrics.
💡💡🚩 If you are looking to measure multiple conversion points or customize your conversion points further, read more here.
Strategic Pixel Placement B2B
Goal Type | Recommended Tracking Pixel Placement | Recommended Conversion Pixel Placement |
eCPA | Place sitewide | Place on the Thank You or Confirmation page |
eCPA or CPV | Place sitewide | Place higher in the funnel (i.e., Contact Sales, Sign-up, Form fill) |
CPCV | Place sitewide | Optional |
If your goal is New Lead Generation, we recommend placing the conversion pixel on the Thank You or Confirmation page that appears after a form fill is completed.
If your goal is Driving Net New Traffic, consider placing the conversion pixel on higher events higher in the funnel, such as contact sales, an email sign up, or a quick form fill.
If your goal is Awareness, pixel placement isn’t necessary. The Households Reached and impressions metric will give you the data you’re looking for, without adding a pixel. Keep in mind that you won’t have the ability to track Verified Visits or any other mid or low-funnel metrics.
💡Note: If you are looking to measure multiple conversion points or customize your conversion points further, read more here.
Utilize Creative that Drives Customers to your Conversion Point(s)
The creative for your streaming TV and Multi-Touch ads should prompt user action. This action is likely your conversion point.
Your TV commercial should showcase where the users should go to reach your site (URL) and what they should do upon reaching your site (CTA). Below, you'll see our TV Ad Best Practices visualized.
WHERE TO GO NEXT: