A pixel is a snippet of code placed on web pages and used to gather information about website visitors and track their activity.
MNTN’s pixels enable precise measurement of your campaigns and allow our platform to optimize faster and more effectively, driving performance for your campaign.
The MNTN pixel is installed in two components:
It's necessary to install both pixels to launch your campaign on MNTN.
Before implementing your pixels, ensure to follow the best practices outlined below:
✅ Place your tracking pixel site-wide.
✅ Ensure your conversion point is reachable from your homepage.
✅ Utilize creative that drives customers to your conversion point(s).
Place your Tracking Pixel Site-Wide
When a user lands on your site, tracking their activity and behavior across your site is important, as that information allows you to create powerful site visitor segments.
Site Visitor segments are powered by our MNTN Tracking Pixel, so it must be placed site-wide.
Let's walk through a couple of examples to bring this to life.
Example 1 🔎 | You're an e-commerce site promoting a new product. MNTN's tracking pixel tracks your site visitors who have viewed that product in the last 30 days.
Now, you can build a site visitor segment targeting users who have viewed this specific product so you can serve them highly relevant ads. |
Example 2 🔎 | You're looking to improve lead generation. You deem specific pages of your site, like quote information and pricing pages, to be indicative of highly engaged users.
Thanks to the MNTN tracking pixel, you can create site visitor segments that target folks who have visited these areas of your site |
Conversion Point is Reachable from your Homepage
We're serving your streaming TV ads on our Living Room Quality, non-clickable inventory. Ensure your conversion point is reachable from an organic site visit.
❌ Do not place a MNTN conversion pixel on a unique landing page with UTMs. | This page is only reachable from a direct click. Since we're serving your TV commercials on non-clickable inventory, we will not see any conversions attributed to your MNTN campaign.
If your business uses UTM-based attribution, check out this article for more details on sending data to third-party platforms and the general implications of UTM-based attribution. |
✅ Place your conversion pixel on a point easily accessible from your homepage. | This will allow you to track conversions from Verified Visitors™.
When considering where to place your conversion pixel, think of an important point of action on your site for your business. This could include a form fill completion, a specific call to action, a purchase, etc.
We generally don't recommend tracking a page view as a MNTN conversion point because the MNTN tracking pixel will track unique site visits, otherwise referred to as Verified Visits™ in your MNTN Reporting Dashboard. |
Utilize Creative that Drives Customers to your Conversion Point(s)
The creative for your streaming TV and Multi-Touch ads should prompt user action. This action is likely your conversion point.
Your TV commercial should showcase where the users should go to reach your site (URL) and what they should do upon reaching your site (CTA). Below, you'll see our TV Ad Best Practices visualized.
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