Your logo and site URL should be displayed prominently throughout the video ad.

You want viewers to take action by typing in your site's URL or visiting your site organically, as we know this leads to better performance metrics (Cost Per Visit (CPV), Conversion Rate (CR), etc.).

By keeping these elements continuously visible, you not only promote brand recognition but also enhance the likelihood that viewers will remember to take action after viewing your ad.

A well-crafted voiceover can be the difference between your message being heard and your ad being tuned out.

It's particularly crucial during commercial breaks when viewers might not actively look at your ad.

By employing a compelling voiceover, you can ensure that your message is heard and resonates with your audience, leaving a lasting impression.

Because viewers can’t click to visit your site, include a visual or audio call to action at the end of your ad.

A CTA motivates the viewer to take action through messages of urgency or direction.

A call to action (CTA) is best utilized on the creative's end card.

Call to Action Examples:

If leveraging MNTN Multi-Touch, ensure the messaging is consistent across the video and its linked Multi-Touch group.

Though MNTN is able to accept QR codes within CTV ads, it is not something MNTN considers a best practice or recommendation.

We do not recommend running with QR codes for the following reasons:

✅ MNTN's deterministic attribution model doesn't needa QR code to “verify” that a user was exposed to an ad and showed engagement.

✅ MNTN aims to drive users back to your website for conversions.

❌ Scanning a QR code during MNTN's short 15 and 30-second ad inventory can be inconvenient, leading to a poor user experience.

❌ MNTN can only measure website visits, not QR code scans, which might lead to suboptimal optimization in this case.

Though your team can include a phone number in your ad, it is not recommended by the MNTN team. Reasons being:

✅ MNTN's deterministic attribution methodology doesn't rely on phone calls to measure engagement.

✅ MNTN aims to drive users back to your website for conversions.

❌ Phone call reliance during MNTN's brief 15 and 30-second ad inventory might compromise user experience while removing any user consideration period.

❌ Phone call performance cannot be tracked within MNTN's reporting dashboard. Using a MNTN-specific number is essential for proper attribution on your end, however, our technology directs users to your website, where they can easily find and dial your usual listed number.

Ensure your logo is present on each ad size uploaded.

This, coupled with the TV ad best practices, promotes brand recognition.

Keep the call to action (CTA) and messaging consistent with its associated CTV asset.

When the same message is conveyed across the user's advertising experience, it reinforces the intended message and increases the likelihood of it resonating with your targeted audience.
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Add a portion of your TV ad to your

Users retain 95% of a message when they see it in a video, compared to just 10% when they read it.

***Please see below note.

If offering more than 10 products or services on your site, leverage the MNTN Ad Builder's Product Carousel offering.

Product carousels can effectively showcase multiple products, enhance user engagement, provide a seamless browsing experience, and create cross-selling opportunities, all within the limited ad space.

***Please see below note.

If uploading static multi-touch ads, we recommend the following ad sizes for every multi-touch group:

This ensures your campaign can access a wide range of popular inventory, enabling our technology to effectively target your top-performing audiences in the spaces where they consume content.