What is MNTN Matched?
MNTN has a proprietary system called MNTN Matched that analyzes your brand and leverages AI scoring across multiple data to create a high-performance TV audience for your brand.
⭐️ The result: Audiences built by MNTN Matched produce 3x better performance, on average, than traditional forms of TV audience targeting by matching your commercials with high-intent consumers — those most likely to engage with your brand and convert. Campaigns that use MNTN Matched rival if not out-perform what most advertisers see on paid search and social.
How does it work?
➡️ MNTN’s Generative AI analyzes your website and mobile app to determine what your company sells and what services you provide.
➡️ Audience AI then uses that data to score consumers in over 120 million households across three MNTN data graphs:
Shopper Graph, which scores consumers’ recent shopping behavior
Events Graph, which scores consumers’ meaningful life events
Interest Graph, which scores consumers most relevant interests
➡️ Your highest intent households are organized in one audience that appears in the MNTN with the label “MNTN Matched”
➡️ You can easily add this to your campaign to maximize performance.
💡Note: This audience is designed to keep your ROAS and CPA stable as you scale your investment. Plus, your past site visitors and converters are excluded, so you can focus on acquiring new business faster.
How to Add Your “MNTN Matched” Audience To Your Campaign
Click on the Shopper Graph tab, and your brand’s high performance audience will appear under the label “MNTN Matched.” Click include, and take advantage of industry-leading performance.
1️⃣ Create a New Audience from the Audience tab
2️⃣ On the Shopper Graph tab, select Include to add MNTN Matched as a segment
3️⃣ Give your audience a name and click Save
4️⃣ Attach it to your campaign
