On the Budget & Goal tab, you'll be prompted to enter your Campaign Goal Type, Campaign Goal, and Campaign Budgets. Your campaign budget determines the amount of spend allocated to your campaign for a customizable period of time.

All scheduled budgets will be classified as either "live" "scheduled" or "ended"

When assigning new budgets to your campaign, you can choose between Monthly or Flighted budgets.

A Monthly budget automatically resets to the specified amount on the 1st of each month and continues to do so until the defined end date. You can set a Monthly budget to either have a specific end date or to run indefinitely until you manually pause or replace it.

Mid-Month Start or End Dates: If your budget’s start or end dates fall in the middle of a month, the system will automatically prorate the budget based on the daily pacing amount. During these periods, the budget type will temporarily switch to "Flighted" for that month.

Pacing: The pacing is calculated assuming a 30-day calendar month, aiming to pace towards the total monthly budget rather than a daily amount. Note that pacing may vary depending on factors such as available inventory, optimization, and audience reach.

A Flighted budget allows you to set a fixed budget for a custom-defined start and end time. Unlike the Monthly budget, the Flighted budget does not reset after the end time. Instead, pacing is directed towards the total budget for the entire flight period.

Pacing: When using a Flighted budget, it paces toward the entire flight rather than per day and may fluctuate based on factors such as inventory availability, optimization, and audience reach

Overlap with Monthly Budget: If a new Flighted budget overlaps with an ongoing Monthly budget (i.e., one set to continue indefinitely), the Monthly budget will continue following the end of the flighted budget

To delete a scheduled budget, select the kebob menu and click "Delete"

💡 While you can delete a scheduled budget, you cannot delete budget gaps, which will automatically be added as a line item with a $0 total. This is a safeguard to outline that your campaign will be paused during the outlined time frame, based on your scheduled budget start and end dates

When a new budget overlaps with existing scheduled or live budgets, you have two options: Boost or Replace. You will see the "Intersecting Dates" flag before applying any changes.

For Monthly budgets, if you apply Boost or Replace, the system will create Flighted budgets. For example:

MNTN calculates your daily spend target based on your total budget and the number of days in your campaign (monthly or flighted).

You can set either a total monthly budget or a per-day pacing target. The system calculates the total budget based on the flight length or a standard 30-day month.

✅ Daily Spend Fluctuations: While we aim to hit your daily spend target as closely as possible, it may fluctuate within 5% of your per-day pacing target. This is to optimize performance by targeting your best-performing audiences when they are most engaged with their content.

✅ Minimum Flight Duration: We support a minimum flight duration of 3 days to ensure sufficient time for our system to ramp up and deliver effectively. Short flights with large day-to-day spend changes may result in pacing targets that exceed the 5% discrepancy range.

✅ Budget Pacing Limitations: We do not support intra-day budget pacing or day-parting.

✅ Overspend Protection: You will never be charged for overspending beyond your total monthly or flighted budget.

Now that we've covered the Budget Tool's features, let's review some best practices. For more detailed guidance, please refer to the following articles: