In this article, we’ll explore different scenarios for adjusting flighted budgets. Understanding these scenarios will help you effectively manage your budget changes, whether you're increasing, decreasing, or adjusting spend during specific periods.
Let’s walk through how to handle various budget adjustments using a practical example.
⭐️ Scenario Overview:
Current Flighted Budget: $10,000 total budget from May 1 - 26
Daily Pacing Target: $384.62 per day
Spend to Date: As of May 6th at 1 PM, you spent $2,000
1️⃣ Increasing the Overall Budget
Due to a promotion, you'd like to increase the total budget from $10,000 to $15,000 for May 1 - 26. You have two options:
✅ Select "Change Budget"
Click the three dots on the budget line item and select “Change Budget”
Enter $15,000 in the Budget field and click Next
The system will automatically create separate line items:
Ended: May 1 - May 6, 1 PM: $2,000 budget with $2,000 spent.
Active: May 6, 1:01 PM - May 26: $13,000 budget.
✅ Leverage Boost Feature
Select New Budget and then Flighted
Set Start Time to May 6, 2 PM, and End Time to May 26, 11:59 PM
Start Time defaults to the following day at 12 AM. You can adjust it manually or select “Now”
You cannot input the Start Time as a date that has already passed
End Time will automatically be the following day at 11:59PM. You will need to adjust so that it’s at 5/26 11:59PM
If End Time isn’t adjusted, it can result in their entire budget spending in a single day
Enter $5,000 in the Budget field to increase the total from $10,000 to $15,000
Click Next and then Boost.
The system will automatically create separate line items:
Ended: May 1 - May 6, 1 PM: $2,000 budget with $2,000 spent.
Active: May 6, 1:01 PM - May 26: $13,000 budget.
💡Note: You can also adjust the Pacing Per Day field, and our system will automatically calculate the total budget for the flight.
2️⃣ Decreasing the Overall Budget
With the end of a sale, you'd like to decrease the total budget from $10,000 to $8,000 for May 1 - 26.
🧠 Pro Tip: Remember the amount already spent. In this scenario, $2,000 has already been delivered, and $6,000 is left in the new budget.
✅ Select "Change Budget"
Click on the 3 dots and select “Change Budget”
Enter $8,000 in the Budget field and click Next.
The system will automatically create separate line items:
Ended: May 1 - May 6, 1 PM: $2,000 budget with $2,000 spent
Active: May 6, 1:01 PM - May 26: $6,000 budget.
3️⃣ Increasing Spend for Promotion
You'd like to add $10,000 to the current budget during a sale promotion event from May 10 - 15.
✅ Leverage Boost Feature
Select New Budget and then Flighted.
Set Start Time to May 10, 12 AM, and End Time to May 15, 11:59 PM.
Enter $10,000 in the Budget field, click Next, and then Boost.
The system will create separate line items:
Active: May 1 - May 9: $3,479.58 budget (based on the original $10k budget).
Scheduled: May 10 - May 15: $11,598.60 budget (original $10k budget + $10k Boost).
Scheduled: May 16 - May 26: $4,252.82 budget (based on the original $10k budget).
4️⃣ Decreasing Spend for a Few Days
Due to seasonality, you'd like to reduce spend to $500 from May 10 - 15 before your next promotion event.
✅ Leverage Boost Replace Feature
Select New Budget and then Flighted.
Set Start Time to May 10, 12 AM, and End Time to May 15, 11:59 PM.
Enter $500 in the Budget field, click Next, and then Replace.
The system will create separate line items:
Active: May 1 - May 9: $3,479.58 budget (based on the original $10k budget).
Scheduled: May 10 - May 15: $500 budget.
Scheduled: May 16 - May 26: $4,252.82 budget (based on the original $10k budget).
WHERE TO GO NEXT: