In this article, we’ll explore different scenarios for adjusting monthly budgets. Understanding these scenarios will help you effectively manage your budget changes, whether you're increasing, decreasing, or adjusting spend during specific periods.

Let’s walk through how to handle various budget adjustments using a practical example.

⭐️ Scenario Overview:

Current Monthly Budget: $10,000 ongoing monthly budget starting May 1st
Daily Pacing Target: $500 per day

🧠 Reminders:

➡️ If you adjust the Pacing Per Day field, our system will automatically calculate the total budget for the flight.

➡️ Pacing per day is calculated for a 30-day calendar month

➡️ We are pacing towards the entire monthly vs. pacing per day

➡️ Pacing will fluctuate based on available inventory, optimization, audience reach, etc.

1️⃣ Overall Budget Change Only

You'd like to add incremental budgets and increase the monthly budget to $15,000 going forward.

✅ Select "Change Budget"

Click 3 dots and select “Change Budget”
Enter $15,000 in the Budget field and click Save.
The system will adjust pacing to the new total budget.

💡Note:: If you want to decrease the budget for the current month, remember that you cannot reduce the budget below the amount already spend

2️⃣ Change End Time Only

You'd like to end the current campaign on May 24 and launch a brand new Prospecting campaign.

✅ Change "End Time"

Click the three dots on the budget line item and select “Change End Time.”
Input May 24 in the End Time field and click Save

3️⃣ Increase Spend for Promotion

For a sale event, you'd like to add $10,000 for May 10 - 15h

✅ Leverage "Boost" Feature

Select New Budget and then Flighted.
Set the Start Time to May 10, 12 AM, and End Time to May 15, 11:59 PM.
Enter $10,000 in the Budget field, click Next, and then Boost.
The system will create separate line items:
- Active: May 1 - May 9: $2,903 budget (based on the original $10,000 budget).
- Scheduled: May 10 - May 15: $11,612 budget (original $10,000 budget + $10,000 Boost).

Scheduled: May 16 - May 31: $3,224 budget (based on the original $10,000 budget).

4️⃣ Go Dark for a Few Days

Due to seasonality, you'd like to pause spend May 19th to May 25th. You plan to spend $500 for the last week of May, and your $10k monthly budget should continue starting June 1st.

✅ Change "End Time" and Create "New Budgets"

Click the three dots on the budget line item and select “Change End Time.”
Adjust the End Time to May 18, 11:59 PM, and click Next.
A message will prompt about a detected budget gap. You can either stop serving the creative during the gap or input a new budget.
Select "Yes" to pause spending from May 19th to May 31st.
MNTN will prorate the budget to $5,999.94 for May 1 - May 18, with a $0 budget for May 19 - May 31.
Click Save, then create a New Budget.
Select Flighted and set the Start Time to May 26, 12 AM, and End Time to May 31, 11:59 PM, to allocate the $500 budget for that period.

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