Campaign Overview
This section refines and summarizes the campaign results for every campaign run through our platform. To get more precise results, use the button in the top right corner to select a time frame.
In the campaign analytics section, you can select All Campaigns and see the results in the graphs.
Below measures are used to analyse the marketing performance of your campaigns and help you plan future campaigns accordingly.
Total Impressions: Number of times your ads hit the screen.
Total Clicks: Total number of clicks the ads are clicked.
Conversions: Number of people who converted from passive visitor to active customer.
Total Conversion Rate: total number of converted passive or active customer rate.
eCTR: Click-through rate (ratio of clicks to impressions on a marketing campaign).
eCPM: Cost per thousand (amount of money spent to get one thousand impressions).
eCPA: Cost per Acquisition (amount of money spent on ads to acquire one customer).
eCPC: Cost per click (amount of money spent to get each click on your ads).
Programmatic Campaign Performance
The Programmatic Campaign Performance graph is a dual-axis graph that displays the selected measures on the y-axis, the dates when journeys were run on the x-axis, and their relative data.
Hovering over it gives you the statistics of both the measures on a certain date.
The right-hand side section shows the CTR and the conversion rate comparison graph. This graph visualises conversions compared with click-through rate of the campaigns.
CTR and Conversion Rate Comparison
Cost Metrics Comparison
Then there is a cost metrics graph that compares the total CPM, CPC and CPA metrics.
Cost and Revenue comparison
This graph shows a comparison between sales, The total revenue or sales generated by the campaign compared to the cost, the overall cost incurred for running the campaign.
Financial Performance
Below graph explains the ROI: Return on Investment, the net profit (Revenue - Advertising Cost) generated by the campaign divided by its cost, indicating the campaign's overall financial return.
Engagement time Vs Page views
This graph compares the Avg engagement Times the average duration of user interaction with content or a platform with the page pageviews, cumulative count of all the views or visits a webpage has received over a given period.
The bottom section of this page displays a list of all campaigns and their associated data.