Introducing Mortar AI's Brand Safety Solution Powered by DoubleVerify
In today's rapidly evolving digital landscape, safeguarding your brand's reputation is paramount. At Mortar AI, we understand the significance of ensuring your brand is associated with appropriate content that aligns with your values and advertising objectives. That is why we are thrilled to introduce our advanced Brand Safety solution, powered by the industry leading DoubleVerify platform, to protect your brand from inappropriate content and enhance your advertising return on investment.
Understanding Brand Safety:
Brand safety is the fundamental practice of shielding your brand from negative associations with unsuitable content that could damage your reputation and impact your advertising effectiveness. It involves a meticulous analysis of domains and apps to ensure they provide a suitable environment for your brand's messaging.
Leveraging DoubleVerify's Expertise:
Partnering with DoubleVerify, a renowned Brand Safety provider, ensures that our solution is backed by cutting-edge technology and industry expertise. DoubleVerify is a leader in brand safety and verification, enabling us to offer you the highest level of protection and performance.
Differentiating Brand Safety and Brand Suitability:
Mortar AI's Brand Safety solution, powered by DoubleVerify, distinguishes between brand safety and brand suitability to provide you with comprehensive protection.
Brand Safety: We ensure that your brand avoids advertising on any content universally considered inappropriate for any advertiser, such as hate speech or illegal activities.
Brand Suitability: Our solution also considers your brand's unique sensitivities and values, assessing various levels of risk for content that may not be universally unsuitable but could still be inappropriate for your specific brand.
How Mortar AI's Brand Safety Works with DoubleVerify:
Our advanced Brand Safety solution leverages DoubleVerify's sophisticated algorithms and contextual analysis to evaluate the suitability of content. By considering several factors, including context, sentiment, tone, creative messaging, and more, we ensure that your brand appears in environments that align with your values and advertising goals.
Key Features and Benefits:
Comprehensive Protection: Our solution shields your brand from any content that could potentially harm your image and reputation.
Contextual Targeting: We target specific websites and apps based on their content, ensuring your ads appear in relevant and appropriate contexts, thereby maximizing engagement and performance.
Ads Fraud Protection: With DoubleVerify's expertise, we safeguard your advertising budget by preventing fake traffic, supply, and data from affecting your campaign's success.
Authentic Brand Suitability: Our solution optimizes your ad spend by aligning it with post-bid results, reducing block rates and media waste while increasing your return on investment.
Mortar AI makes Brand Safety easy with DoubleVerify's technology. To set up Brand Safety for your campaign, follow these simple steps:
Go to the Brand Controls section of your campaign.
Turn on the Brand Safety option. (You can also adjust the settings to suit your needs if you are an advanced user.)
Click Next and you're done!
Conclusion:
At Mortar AI, we are committed to safeguarding your brand's integrity and enhancing your advertising performance. With our advanced Brand Safety solution powered by DoubleVerify, you can rest assured that your brand is protected from harmful content while maximizing the impact of your advertising campaigns. Do not compromise on brand safety – choose Mortar AI's DoubleVerify-powered solution and secure a bright future for your brand! Contact us at support@mortarai.com to discuss pricing and features tailored to your brand's unique needs. Protect your brand today for a successful tomorrow!