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How to Find Your Seller ID (Merchant Token) in Amazon Seller Central

This guide shows you how to locate your Merchant Token in Amazon Seller Central, which is the value commonly used as your Seller ID when linking your Amazon account to AccelerList.

Updated over a week ago

Step 1: Log in to Amazon Seller Central

Sign in to your Amazon Seller Central account using the marketplace account you want to connect to AccelerList.

Step 2: Open Account Info

In the top navigation, click Settings, then select Account Info from the dropdown menu. Amazon’s help documentation lists this as the starting point for finding your Merchant Token.

Step 3: Go to Business Information

On the Account Info page, look for the Business Information section. Inside that section, click Merchant Token.

Step 4: Copy your Merchant Token

Your Merchant Token will be displayed on that page. Copy it exactly as shown, then paste it into the Seller ID / Merchant Token field in AccelerList when linking your account.

Quick note

Amazon describes the Merchant Token as a unique seller identifier used to connect your seller account with third-party software. If you cannot find it, make sure you are in the correct Seller Central account and marketplace.

Short path

Settings → Account Info → Business Information → Merchant Token

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