1. Individual Seller Account
The Individual Seller plan is designed for casual sellers who sell a small number of items.
Best For
Occasional sellers
People selling unwanted items
Sellers with low monthly sales volume
Features
No monthly subscription fee
Limited selling tools
No bulk listing features
No advertising access
Limited integrations
2. Professional Seller Account
The Professional Seller plan is designed for businesses and high-volume sellers.
Best For
Businesses
FBA sellers
Resellers
Private label brands
Features
Monthly subscription fee
Bulk listing tools
Advertising access
Advanced reports
API integrations
Third-party software compatibility (such as AccelerList)
Different Selling Models Within Seller Central
In addition to account plans, sellers can choose different fulfillment methods.
3. Fulfillment by Amazon (FBA)
With FBA, Amazon stores, packs, ships, and handles customer service for your products.
Benefits
Prime eligibility
Amazon handles shipping
Amazon handles customer service
Faster delivery options
Best For
High-volume sellers
Businesses looking to scale
4. Fulfillment by Merchant (FBM)
With FBM, the seller stores inventory and ships orders directly to customers.
Benefits
More control over inventory
No FBA storage fees
Flexible shipping options
Best For
Low-volume sellers
Oversized products
Businesses with their own warehouse
5. Seller Fulfilled Prime (SFP)
Seller Fulfilled Prime allows sellers to ship orders themselves while offering Prime benefits.
Benefits
Prime badge eligibility
Seller controls inventory and fulfillment
Requirements
Must meet Amazon performance standards
Available only to qualified sellers
6. Amazon Business Seller
Amazon Business allows sellers to serve business customers and offer business pricing.
Benefits
Access to B2B customers
Quantity discounts
Business-only pricing
Best For
Wholesale sellers
Office supplies
Industrial products
Summary
There are two primary Amazon seller account plans:
Individual Seller Account – For casual sellers.
Professional Seller Account – For businesses and serious sellers.
Within those account types, sellers can choose fulfillment models such as:
FBA (Fulfillment by Amazon)
FBM (Fulfillment by Merchant)
Seller Fulfilled Prime (SFP)
Amazon Business
For most businesses using tools like AccelerList, a Professional Seller Account combined with either FBA or FBM is the most common setup.