🧭 Overview
MF (Merchant Fulfilled)—also known as FBM (Fulfilled by Merchant)—means that you, the seller, handle storage, packing, and shipping of your products, instead of Amazon.
📦 How MF Works
List Your Product on Amazon
You create a listing for your item.Store Your Inventory
You keep your products at home, in a warehouse, or any storage space.Customer Places an Order
A buyer purchases your item on Amazon.You Fulfill the Order
You pack and ship the item yourself using your chosen carrier.Handle Customer Service
You manage messages, returns, and any issues.
🚚 What You Handle as an MF Seller
With MF, you are responsible for:
Storing your inventory
Packing and shipping orders
Providing tracking information
Handling returns and customer inquiries
⭐ Benefits of MF
1. Lower Fees
No Amazon fulfillment or storage fees.
2. More Control
You control shipping speed, packaging, and handling.
3. Flexibility
Great for:
Low-volume sellers
Oversized or heavy items
Items not suitable for FBA
⚖️ MF vs FBA
Feature | MF (Merchant Fulfilled) | FBA |
Storage | Seller | Amazon |
Shipping | Seller | Amazon |
Customer Service | Seller | Amazon |
Fees | Lower | Higher (includes fulfillment fees) |
Prime Eligibility | No (unless SFP) | Yes |
⚠️ Important Notes
You must ship orders on time to avoid penalties
Late shipments can affect your seller metrics
You are responsible for all fulfillment issues
✅ Quick Summary
MF means:
You handle everything after the sale
You save on fees but do more work
It gives you full control over your operations