Overview
When creating an Amazon Seller account, sellers must choose between an Individual Seller Account and a Professional Seller Account. While both account types allow you to sell on Amazon, they are designed for different types of sellers and offer different levels of functionality.
Choosing the right account can impact your ability to grow your business, automate workflows, and access advanced selling features.
Individual Seller Account
An Individual Seller Account is designed for casual sellers who only plan to sell a small number of items.
Benefits
No monthly subscription fee.
Suitable for occasional sellers.
Simple setup process.
Limitations
Charged a fee for each item sold.
No access to bulk listing tools.
No access to Amazon advertising.
Limited reporting and analytics.
No access to API integrations and many third-party software tools.
Professional Seller Account
A Professional Seller Account is designed for businesses and high-volume sellers who need access to Amazon's full suite of selling tools.
Benefits
No per-item selling fee.
Access to bulk listing and inventory management tools.
Ability to run Sponsored Product ads.
Advanced business reports and analytics.
Access to Amazon APIs and third-party software integrations.
Eligibility for additional selling categories and features.
Considerations
Requires a monthly subscription fee.
Best suited for sellers who regularly list and manage inventory.
Why a Professional Seller Account Is Important
Many advanced Amazon selling tools and workflows require a Professional Seller Account.
Examples include:
Fulfillment by Amazon (FBA)
Bulk inventory management
Advertising campaigns
Advanced reporting
Employee account permissions
Integration with software such as AccelerList
Without a Professional Seller Account, many of these features are unavailable.
AccelerList Requirement
AccelerList requires an Amazon Professional Seller Account because it relies on Amazon's API integrations to access inventory, listings, shipments, pricing, and other seller data.
Individual Seller Accounts do not provide the required API access needed for AccelerList to function properly.
Which Account Should You Choose?
Choose an Individual Seller Account if:
You only sell occasionally.
You list a small number of items each month.
You do not require advanced selling tools.
Choose a Professional Seller Account if:
You operate a business.
You use FBA.
You sell inventory regularly.
You want to automate workflows.
You use software such as AccelerList.
Summary
The Individual Seller Account is best suited for casual sellers, while the Professional Seller Account is designed for businesses that need advanced tools, automation, reporting, and integrations. Sellers using FBA or software like AccelerList should choose a Professional Seller Account to access the features required to efficiently manage and grow their business.