What Is Valid Tracking Rate?
Valid Tracking Rate (VTR) is a shipping performance metric related to providing valid tracking information for seller-fulfilled orders.
Tracking allows Amazon and customers to follow a package from shipment through delivery.
Why Is Valid Tracking Important?
Accurate tracking helps customers know when their orders are expected to arrive and gives sellers and Amazon information that can be used when investigating delivery problems.
Amazon specifically recommends providing tracking numbers for shipments as part of maintaining strong shipping and account-health performance.
What Can Affect VTR?
Problems can occur when sellers:
Enter an incorrect tracking number
Select the wrong shipping carrier
Fail to provide tracking information
Use tracking information Amazon cannot validate
Enter tracking details incorrectly
How to Check Your VTR
Go to:
Seller Central → Performance → Account Health → Shipping Performance
Review your Valid Tracking Rate and investigate orders that Amazon identifies as affecting the metric.
Best Practices
Always use accurate tracking information, select the correct carrier, and verify that the tracking number entered matches the package being shipped.