What Is Pricing Health?
The Pricing Health dashboard helps sellers identify offers that may have pricing-related issues.
It can help sellers determine whether their prices are competitive and identify listings that may need attention.
Why Is Pricing Health Important?
Pricing can influence:
Featured Offer performance
Customer purchasing decisions
Sales conversion
Overall competitiveness
A listing can remain active while still having pricing conditions that make it less competitive.
What Should Sellers Look For?
When reviewing Pricing Health, pay attention to listings Amazon identifies as having potential pricing problems.
Rather than automatically lowering your price, consider your:
Buy cost
Amazon fees
Shipping costs
Desired profit
Minimum acceptable price
For AccelerList users, your pricing strategy should still protect your profit margins even when competing for the Featured Offer.
Does a Competitive Price Guarantee the Featured Offer?
No.
Price is important, but Amazon also considers factors such as delivery speed and seller performance. Being considered for the Featured Offer does not guarantee that your offer will be selected.