What Are Business Reports?
Business Reports provide sellers with information about their sales and product performance on Amazon.
They can help you understand how customers are finding and purchasing your products.
What Can You Track?
Depending on the report and marketplace, Business Reports can provide information about:
Sales
Orders
Units ordered
Page views
Sessions
Conversion-related metrics
Featured Offer Percentage
For example, Amazon makes Featured Offer Percentage available through the Detail Page Sales and Traffic Business Report.
Why Are Business Reports Useful?
Business Reports can help answer questions such as:
Which products generate the most sales?
Which products receive traffic but few sales?
How are sales changing over time?
How frequently are you winning the Featured Offer?
Where Can You Find Them?
In Seller Central, navigate to:
Reports → Business Reports
Select the report and date range that best fits the information you want to analyze.