Overview Page
The Overview page shows your P&L by month in a simplified format. It's the quickest way to get a high-level read on your business health across a longer time horizon.
The columns are: total sales, cost of goods sold, Amazon fees, refunds, marketing spend (PPC plus discounts and deals), other fees and adjustments (removals, disposal, inbound transportation, etc.), net profit, and profit margin. Each cost line also shows its percentage relative to total sales.
The percentage column is the most important column to watch, not the absolute number. When sales grow, your COGS number will naturally go up too, so looking at the absolute figure doesn't tell you much. The percentage tells you whether the relationship between that cost and your revenue is getting better or worse month over month.
You can switch from monthly to weekly view using the button at the top of the chart. The chart below the table shows sales, profit, and profit margin over time.
P&L by Item
If you scroll down, you'll find a product-level breakdown. Clicking any parent ASIN filters both the chart and the summary table above to show only that product's numbers. This makes it fast to do a year-over-year review across your catalog, checking each product one at a time to see whether its performance is improving or declining.
All-Time Data Chart
At the very bottom of the Overview page there's an all-time data chart showing your sales and profit by year, month over month. If you've been selling on Amazon for several years, this gives you a long-range view of your business. If you just started using My Real Profit, we can download more historical data for your account on request.
Detailed Page
The Detailed page is where you go to understand your costs in depth. It shows every cost category with two numbers: the absolute amount and the percentage of revenue remaining after that cost is subtracted.
For example: after COGS, you might have 77% of revenue left. After Amazon fees, 48%. After refunds, 46%. After marketing, 28%. This waterfall structure shows you exactly where margin is being lost at each step.
Detailed Adjustments
Scrolling further down shows a detailed breakdown of adjustments, including inventory reimbursements such as inbound lost, multi-channel fulfillment losses, and other reimbursement types. My Real Profit also calculates the cost of goods sold for lost inventory.
Note: Amazon changed its reimbursement policy in early 2025. In some cases, Amazon reimburses less than your actual product cost. If you notice a discrepancy, you may need to dispute the reimbursement amount.
Other Amazon Fees Breakdown
Below adjustments, you'll find a line-by-line breakdown of other Amazon fees: inbound placement fees, premium service fees (such as SAS Core), FBA storage, long-term storage, and AWD storage fees.
Viewing by Item
The Detailed page can be viewed by month, week, day, or by item. The by-item view shows each product's P&L separately, which is useful when you know a specific product is losing money and want to see exactly which cost step is responsible.
Detailed CPG Page
The Detailed CPG page breaks down your P&L into new-to-brand and repeat customer profit separately. It's relevant only if you're on the CPG package.
For most CPG brands that have been selling on Amazon for some time, a significant portion of revenue comes from repeat customers, many of whom reorder via Subscribe and Save without ever visiting the product page. The CPG page makes this visible by showing what you actually make from each customer type. The typical pattern is a loss on new-to-brand acquisition and profit from repeat customers.
For a more detailed walkthrough of the CPG view, see the CPG Analytics section of the knowledge base.
Compare Periods Page
The Compare Periods page lets you put two time periods side by side: this month versus last month, or this month versus the same month last year, for example.
The main value of this page is the waterfall chart, which shows the components of profit change between periods. If your profit went up by $3,000, the chart breaks down how much came from higher sales, lower marketing spend, fewer refunds, and so on. This makes it easy to explain what drove a result rather than just reporting the number.
You can also view the comparison by product, which lets you see which specific ASINs drove more or less profit in the current period versus the previous one.
How to Use the Waterfall to Diagnose Margin Problems
Start from the top and work down. The step where your remaining percentage drops most sharply is where to focus first.
Gross margin after COGS is too low: The problem is in the product itself. Your price may be too low, your product cost too high, or your packaging adding excessive FBA fees. Advertising optimization will not fix this.
Amazon fees are too high: Check your referral fee category first. Some categories carry lower referral fee rates, and switching category may be an option. If the FBA fee is the issue, it comes down to product dimensions and weight. Compare your packaging to competitors. If their dimensions are similar, there may be limited room to optimize. If yours are larger, repackaging is worth exploring.
Refund rate is too high: Read your customer return reasons. If the issue is product quality, fix the product. If customers are buying something that doesn't match expectations, the problem is likely your content. You can cross-reference on the Market Share report by comparing your conversion rate and refund rate to the market average. If your refund rate is above average, Amazon may also be charging you a refund processing fee, which compounds the cost.
Marketing spend is too high: You're over-dependent on advertising. The focus should shift to growing organic sales and reducing TACoS over time.
Other Amazon fees are high: Look at FBA storage fees first. High storage fees typically mean overstock. Long-term storage fees mean inventory that has been sitting for too long and needs to be addressed through removal or bundling.