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What does the AVE value for television and radio represent?

Learn what the AVE value indicates for television and radio programs.

Jakub Sikora avatar
Written by Jakub Sikora
Updated over 7 months ago

The AVE value for television and radio programs represents the cost of the entire time block of a given program (or part of a program) as shown in the application. It is calculated based on the price per second, multiplied by the duration of the program.


If you need the AVE value for only part of the program (a mention) for your reports, you can proportionally recalculate the value.

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