Facebook Ads' API allows reach, frequency, and estimated ad recallers to be pulled using a fixed list of breakdowns.
Below are the breakdowns ("grouped by" options) available for reach and frequency:
Date
Ad
Ad ID
Ad Set ID
Ad Set (must be displayed with Ad Set ID)
Campaign
Campaign ID
Publisher Platform (must be displayed with Campaign / Campaign ID / Ad Set and Ad Set ID / Ad / Ad ID)
Device
Device Platform
Below are the breakdowns ("grouped by" options) available for estimated ad recallers:
Date
Ad ID
Ad Set ID
Campaign ID
Campaign
Because these metrics are calculated using unique user IDs, they must be received from Facebook in real time, unlike other metrics which have historical values stored in Nugit's datasources.
Step by step: How to show Facebook Reach or Frequency
On the edit screen, click 'Visualization' on the left toolbar. Click the 'Data Summaries' drawer.
Click and drag 'Table' into your Story.
Hover over the table and click 'Customise Metrics'.
Select reach, frequency, or other metrics you want to show. Click 'Apply'.
Make sure an active Facebook Ads datasource is selected in your story. To check, click on the 'Setup Data' tab on the edit screen's left toolbar. To learn more about datasources, see 'What is the Data Factory and how do I use it?' and 'Selecting datasources for your Story'.
Due to Facebook Ads' API limitations, reach will not show in the following cases:
Global and/or nugit-level filters are set to dimensions not on the list of supported breakdowns above
Global and/or nugit-level filters use 'Contains' instead of 'Matches'
To learn more about filters, see 'How do I add filters to my story?'.