Compared to sharing a standard product page from your store, creating a splash page for a product or promotion can allow you to give increased prominence to specific content, imagery or videos. This can increase conversions.
We will run through the steps to create a simple splash page focusing on the video content.
Go to the Pages Management section and create your Artists Page ready to be populated.
Click create page
Give the page a Title and Slug.
The slug forms the URL that the page sits on. This is set as default the page title, but can be edited to be any other valid URL.
Create a module with the product you wish to display. Select "Add Module" and create a Product List module.
Select Add to Module and search for the Product you wish to promote
Change the module size. Click the "More" button on the module you have create and select change size. Select "Full Size"
Create a Video Module
You will then be prompted to add a video to the Module. If you already have the video listed in your account select "Add videos by searching for existing..." to search for the correct video.
Alternatively add the video to the module directly, selecting the service and entering the Video ID. Or drop in the embed code.
Change the Video Module size to "Large".
Step 5 Drag and drop to rearrange the modules so the video is at the top.
Ensure you have Meta Tags set up for the page incase it is reshared by someone who receives it. This will ensure it appears nicely on social media and is optimised for search engines.
Ensure you have Google analytics and Facebook retargeting pixels set up for your store
Use UTM tags when sharing to ensure you have some tracking.
Alternatives and extensions
Any other combinations of content can be applied such as hero images at the top.
Embed a mailing list signup form on your page prompting visitors to sign up for future notifications about the release.
Drop the embedded product and have a single call to action that takes the user to the product page itself.