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Sending a Group Email to Patrons

Interested in sending a group email to your patrons? Follow these easy directions below.

Updated over 2 weeks ago

There are a few reasons few reasons you might want to send a group email to your current ticket holders. This could be to:

  • Share important updates or changes (performance times, venue details, weather-related alerts).

  • Promote add-ons or specials like merch, concessions, or exclusive post-show events.

  • Inform specific performance groups about logistics, accessibility, or session-specific notices.

👟 Walkthrough

Click on the show's Details button.

In the top right corner, click on the More Actions button. Select the down arrow.

Select Email Patrons.

Craft your email.

Push Confirm.


🎓 Recap

On The Stage enables you to send group emails directly from your dashboard. Simply log in, go to the Productions tab, select your event, click Email Patrons, compose your message (including subject, body, and reply-to address), choose performance dates, and hit Send Email. This tool ensures you reach ticket holders with timely, targeted communications.


🚀 Best Practices

  • Segment by performance—email patrons only from selected dates to ensure relevance.

  • Craft a clear subject line (“Important Update: Dinner Served Post-Show”) to grab attention.

  • Include essential details: date, time, location, instructions, and next steps.

  • Make reply-to functional: use a monitored inbox for quick responses to queries.

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