One of the great features of On The Stage is the ability to let On The Stage post promotional posts to your Facebook, Twitter, Instagram, and TikTok accounts on your behalf. It’s easy promotion for you and we have found a significant increase in ticket sales from these posts. The platform that On The Stage is integrated with for social media is called Ayrshare.
Posting Guidelines:
5 scheduled posts per event are sent out from your OTS account.
o Additional posts cannot be scheduled per show. The limit is 5 per show.
You can choose to disable the posts at any time through your OTS dashboard. Please note this will also disable the promo emails sent out through your OTS account.
You should connect Ayrshare before you publish in order for your social media posts to go out.
To connect to Ayrshare, follow these instructions:
Log into your On The Stage Account Dashboard. On the left hand side click Settings and then Social Media on the left hand side:
Click Setup Social Integration.
Next, click Link Social Accounts.
Select Click to Link to add any/all of your social media accounts and follow the instructions to set up the account(s).
Once you've linked your account(s), click on the Promote tab from your main dashboard.
Here you will see the copy of the social media promotions we send out, as well as the automatically scheduled posts sent from OTS on your behalf. You can also view performance metrics from past sends.
🎓 Recap: This article outlines how to connect your social media accounts to On The Stage via Ayrshare, enabling automated promotional posts to platforms like Facebook, Twitter, Instagram, and TikTok. By linking your accounts, you can schedule up to five promotional posts per show, enhancing your event's visibility and potentially increasing ticket sales.
🚀 Best Practices:
Link Social Media Accounts:
Log into your On The Stage Dashboard.
Navigate to Settings > Social Media.
Click Link Social Accounts and follow the prompts to connect your desired platforms.
Schedule Promotional Posts:
After linking, go to your Promote page from your main dashboard.
Click on Promote to view and schedule your promotional posts.
Review the automatically generated content and adjust as needed before scheduling.
Monitor Post Performance:
Regularly check the performance metrics for your scheduled posts.
Use this data to refine your promotional strategies for future events.
By effectively connecting and managing your social media accounts through Ayrshare, you can streamline your promotional efforts and enhance audience engagement for your events.