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Online Ticket Prices vs. Walk Up Ticket Prices

Understand the uses and reasons for Walk Up Ticket Prices vs. Online ticket prices.

Updated over a week ago

👟Walk Through: Understanding Walk-Up Pricing at On The Stage

When selling tickets at the door, On The Stage offers a streamlined approach to walk-up pricing that benefits both your organization and your patrons. While this setup differs from online pricing, it’s designed to make in-person transactions smooth, efficient, and hassle-free.

📌 Information: How Walk-Up Pricing Works

Unlike online ticket sales where fees are added to the base price, walk-up prices on the platform are set as all-inclusive. This means that if you set your walk-up price to $18, patrons will pay exactly $18—no additional fees will be added at checkout.

The reasoning behind this is simple: at-the-door sales often involve cash or check payments, where making change or explaining service fees can complicate the process.

By including the fees in the listed price, On The Stage allows your team to avoid those obstacles and ensures a smoother experience for everyone involved.

Behind the scenes, the fees owed to On The Stage are still applied. These fees are calculated and deducted from your gross walk-up sales at the time of final settlement, and the remaining balance is disbursed to your organization.


🎓Recap

  • The walk-up price you enter includes all standard fees.

  • Patrons pay the listed walk-up price—nothing more.

  • On The Stage calculates and deducts applicable fees from that amount during final settlement.

  • This setup simplifies cash handling and removes the need to explain extra fees at the door.

  • You can bypass walk-up pricing entirely by ringing up the online price through the Box Office Portal if preferred.

🚀Best Practices

  • Set your walk-up price slightly higher than your online price if you want to net the same revenue after fees.

  • Use walk-up pricing for fast, friction-free in-person sales, especially when accepting cash or checks.

  • For credit card sales with full transparency on fees, consider ringing up tickets through the Box Office Portal using the online pricing instead.

  • Communicate your pricing clearly to your front-of-house staff so they understand the difference between walk-up and online ticket structures.

  • Review your final settlement after the event to ensure fee deductions align with your expectations.

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