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All Collections🎟️💲Ticket Pricing
Online Ticket Prices vs. Walk Up Ticket Prices
Online Ticket Prices vs. Walk Up Ticket Prices
Abbey avatar
Written by Abbey
Updated over 2 months ago

When you are entering your ticket prices, you will be asked to enter an Online Price.

The system will then autogenerate the Walk Up Price with a $2.00 increase. The purpose of this is to encourage pre-sales and ensure that your organization does not lose money on Walk Up fees. Our recommended Walk Up ticket price is $2 more than your designated online pricing. To override the recommended pricing, set Walk Up prices manually in the appropriate field(s).


🎓Recap: Online vs. Walk-Up Ticket Prices

Setting online ticket prices lower than walk-up prices encourages advance sales, reduces box office congestion, and improves event planning.

🚀Best Practices

  1. 💰 Charge More for Walk-Ups – Example: $20 online, $25 at the door.

  2. 📢 Promote Online Savings – Use messaging like “Save $5 when you buy online!”

  3. Create Urgency – Show “Limited seating” or set purchase deadlines.

  4. 📱 Make Online Buying Easy – Ensure a smooth, mobile-friendly checkout.

  5. ⚖️ Be Transparent on Fees – Avoid hidden costs.

  6. 🎟️ Offer Online-Only Perks – Early entry, premium seating, or group discounts.

A smart pricing strategy boosts early sales, improves logistics, and enhances the audience experience.

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