👟Walk Through
When you are entering your ticket prices, you will be asked to enter an Online Price.
The system will then autogenerate the Walk Up Price with a $2.00 increase. The purpose of this is to encourage pre-sales and ensure that your organization does not lose money on Walk Up fees. Our recommended Walk Up ticket price is $2 more than your designated online pricing. To override the recommended pricing, set Walk Up prices manually in the appropriate field(s).
🎓Recap: Online vs. Walk-Up Ticket Prices
Setting online ticket prices lower than walk-up prices encourages advance sales, reduces box office congestion, and improves event planning.
🚀Best Practices
💰 Charge More for Walk-Ups – Example: $20 online, $25 at the door.
📢 Promote Online Savings – Use messaging like “Save $5 when you buy online!”
⏳ Create Urgency – Show “Limited seating” or set purchase deadlines.
📱 Make Online Buying Easy – Ensure a smooth, mobile-friendly checkout.
⚖️ Be Transparent on Fees – Avoid hidden costs.
🎟️ Offer Online-Only Perks – Early entry, premium seating, or group discounts.
A smart pricing strategy boosts early sales, improves logistics, and enhances the audience experience.