👟Walk Through
When creating your comp codes, understanding the ticket limits portion is essential!
Common Use Example: If a comp code is set for 4 Maximum redemptions, a patron can use it in more than one order. They could redeem 2 tickets in one order and two tickets in another order. Or they could redeem 1 ticket in one order and up to 3 in the next order.
Maximum redemptions overall means the number of times in totality the code can be redeemed. If you are sharing the code with 10 families to use, you would want the limit to be at least 10. If you are making a 1 time code for a patron, you could set the limit to 1.
Max tickets in transaction means the number of tickets that can be in the cart and comped. If you create a code that is for 4 comp tickets to an event, this number should be 4. If a patron places 5 tickets in their cart, they will recieve the following error:
Noteworthy: If patrons want to purchase tickets in a number that exceeds the promo code, they will have to purchase the tickets in a seperate transaction.
🎓 Recap: Setting Up Comp Tickets in Promo Builder
Comp tickets, or complimentary tickets, are free admissions typically offered to individuals such as friends, family, or industry professionals associated with the cast, crew, or organization hosting an event. While the ticket itself is free, a $0.25 fee per ticket applies—waived for Platinum Plan users. These tickets must be processed separately from paid tickets during checkout. Utilizing the Promo Code Builder allows for precise control over the distribution of comp tickets, including setting specific parameters and monitoring usage.
🚀 Best Practices for Setting Up Comp Tickets
To effectively manage and distribute complimentary tickets using On The Stage's Promo Code Builder, consider the following best practices:
🎯 Define Clear Parameters: Specify the exact productions, performance dates, days of the week, and times for which the comp code is valid. This ensures that complimentary tickets are only redeemed for intended events.
🔢 Set Redemption Limits: Determine the maximum number of times a comp code can be used. This helps control the total number of complimentary tickets distributed and prevents overuse.
📅 Establish Availability Windows: Set start and end dates for when the comp code can be applied. This allows for time-bound promotions and better planning.
🛒 Inform Patrons About Separate Transactions: Advise patrons that comp tickets must be processed separately and cannot be combined with paid tickets in the same transaction. This prevents checkout issues and confusion.
💸 Understand Associated Fees: Remember that each comp ticket incurs a $0.25 fee, which is deducted from your ticket sales. However, this fee is waived for Platinum Plan customers. Factor this into your budgeting and ticket allocation strategy.
📊 Monitor Usage and Adjust Accordingly: Regularly track the redemption of comp tickets to assess their impact on attendance and revenue. Use this data to inform future promotional strategies and ticket allocations.