There are plenty of great reasons to start using QR codes—an easy, efficient way to share your marketing and program materials with your audience. This feature is available exclusively to Empower and Platinum customers. Interested? Reach out to your Account Manager to learn more!
Using QR codes is a great way to quickly check patrons in using a familiar device that fits in the palm of your hand. HINT: It's your phone! Click on the following link for a list of articles about how to use your phone as a scanner!
👟Walk Through:
QR Code Access:
You can find the QR code under the show details page, to the right of the show site link.
You can also find the QR code under the Print/Digital Package tab of your production.
Even more exciting, when you download the Print Package on your Print/Digital Package page, there are two flyer and poster styles to choose from that have the QR code built right in!
Not a fan of the QR code? You can still download the flyer and poster without it.
QR Flyer and Poster Style 1:
QR Flyer and Poster Style 2:
🎓 Recap: Using QR Codes to Promote Your Show
Utilizing QR codes in your promotional materials offers a seamless way to enhance your show's visibility and streamline patron check-ins. Available exclusively to Empower and Platinum customers, these QR codes can be easily accessed and integrated into your marketing strategy.
🚀 Best Practices for Promoting with QR Codes
📌 Place Strategically – Display posters and flyers with QR codes in high-traffic areas like school lobbies, community boards, and local businesses.
📱 Test the Code First – Scan the QR code yourself before printing to ensure it links to the correct show page.
🎨 Use Both Designs – Take advantage of both flyer and poster styles to fit different spaces and promotional needs.
🗓 Promote Early & Often – Start distributing materials well in advance of your event and refresh them regularly to maintain visibility.
📤 Share Digitally Too – Don’t forget to include your QR code in digital newsletters and social media posts for broader reach.
Using these best practices helps ensure your promotional materials not only look great—but drive real results!