Here are a few reasons why you might want to use a marketing URL redirect:
Simplify your marketing links by creating a clean, memorable URL that’s easy to share on flyers, social media, or verbally.
Direct your audience straight to the right content, such as a specific show page or ticketing page, without needing to manually update external links every time.
Maintain consistent branding across all channels by using a custom, branded subdomain instead of a long or generic link.
Currently email and social marketing by default links to the native OTS patron site. Editing this link updates links in all marketing (pre-show emails, post-show emails, social marketing posts) and will redirect patrons to the page where the widget lives.
👟Walk Through
To enter a marketing redirect URL - enter the URL in Marketing Redirect URL box. This can be found under Settings, and then the Widget Configuration tab.
🎓 Recap:
This article explains how to set up a marketing URL redirect in On The Stage. By configuring a custom redirect URL, you can direct patrons from marketing materials—such as pre-show emails, post-show emails, and social media posts—to a specific page on your website or another destination. This feature ensures that all marketing links consistently point to your desired page, enhancing user experience and streamlining your promotional efforts.
🚀 Best Practices:
Access Widget Configuration:
Log into your On The Stage Dashboard.
Navigate to the Widget Configuration page under Settings.
Enter Marketing Redirect URL:
Locate the Marketing Redirect URL field.
Input the URL where you want patrons to be directed.
Save Changes:
Click Save to apply the redirect.
Verify Redirect Functionality:
Test the redirect by clicking on a marketing link to ensure it directs to the correct page.