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Adding a New Subscription

Adding a new subscription package lets you:

  • Offer flexible ticketing options like season passes or multi-show bundles that cater to varying audience needs.

  • Drive upfront revenue with pre-sales while locking in attendance for upcoming events.

  • Streamline redemption and reporting, ensuring clear tracking of usage, limits, and performance.

👟Walkthrough

From the left side menu click Subscriptions & Memberships > Subscriptions

On the top right corner of the page, click Create New Subscription

A new page will open to build the subscription - Select your subscription type. You can choose from:

  • Flex Pass: Only Productions are locked with no limits per productions or dates.

  • Ticket Pack: Productions and dates are not locked and no limits per production.

    • This includes all events you add later in the season.

  • Traditional Pass: Productions and dates are locked with ticket limits per production.

Next, name your subscription and add a description. You can also add an image associated with your subscription package. Select applicable performances and times by clicking Manage Performances.

Note that only Published productions can be added to a Subscription at this time. You can edit the Subscription to add more productions after they are published.

Next, select your subscription price, amount available, tickets per subscription, and available redemptions per production if applicable.

Traditional Passes require you to enter available redemptions per production

Next, set the On Sale Start, On Sale End, and Ticket Expiration Dates for your Subscription. You can also set up a pre-sale for the Subscription to allow loyal subscribers first access to new Subscription packages

The On Sale Start and End Dates will determine how long the Subscription can be purchased while the Ticket Expiration Date determines how long tickets in the Subscription can be redeemed by subscribers. If the Ticket Expiration Date is before the On Sale End Date, Subscriptions will go off sale on the Ticket Expiration Date.

Click the Subscription Pre-Sale Enabled toggle to set up the pre-sale information for the Subscription

You can also set up a Renewal Reminder email and include the Subscription in the Announce New Subscriptions play

More about these settings can be found in our Subscription Renewals guide

Finally, you can manage Section Restrictions, limit subscriptions to Box Office Only, and set up how fees apply on the Subscription

Section restrictions allow you to limit which seats subscribers can select when they are redeeming their tickets

These sections are defined by the seating charts linked to your Productions which can be managed in the Seating Charts page under Venue Management. We have a guide here for managing seating charts.

Once you have set up your Subscription, click Save and Publish at the bottom of the page

You can also click the arrow next to Save and Publish to switch to Save as Draft to save your progress without publishing the Subscription.

Once you've saved the Subscription, you will go back to the Subscriptions page and will see your Subscription in the Published or Draft tab of the Subscriptions table


🎭Noteworthy: Reoccurring memberships are only able to be processed with credit card. They cannot be comped or paid with cash or check.

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