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How do I use Customer Personas?

Isabella Gomes Dias avatar
Written by Isabella Gomes Dias
Updated over 2 weeks ago

Disclaimer: This article refers specifically to features and services provided through OneSite, our AI-generated website solution, and should not be confused with other offerings available through the broader OneLocal platform. For information about other OneLocal products, please visit Local Business Digital Marketing Platform and Support | OneLocal

Customer Personas are a powerful tool inside OneSite that help you create a website that truly represents your business — and they’re super easy to use!

These AI-powered personas guide you through questions that help us generate content tailored to your brand, your services, and your ideal clients.


Where to Find Customer Personas

  1. Log in to your OneSite account

  2. Head to your Moodboard

  3. Look for the message icon in the top right corner

And then click it to open your Customer Messages

You’ll see two personas:

  • Recurring Client Persona – This one simulates a loyal customer who already knows your work.

  • New Client Persona – This one represents a first-time visitor with no experience with your business.


How It Works

Click on either persona’s name to start chatting. Each one will ask you questions—just like a real conversation. Your answers help shape your website content by:

  • Highlighting your strengths

  • Clarifying your services

  • Speaking directly to the kind of clients you want to attract

You don’t need to answer everything at once!
The AI will save your responses automatically, so you can return and continue anytime.


Why It Matters

The more you engage with the personas, the better your website becomes.
Your answers help us:

  • Generate stronger website copy

  • Personalize service descriptions

  • Improve your SEO and relevance

  • Help AI generate better suggestions when you want to update your website


Tips for Best Results

  • You don’t need to talk to the personas all at once - keep the information in a constant way!

  • Just make sure your answers are detailed and relevant

  • Come back when you have time—AI picks up where you left off


In Summary

Customer Personas are like your virtual copywriting team. They ask smart questions and turn your answers into meaningful, high-converting content for your website.

Start chatting with them today and watch your website grow smarter and stronger with every interaction!

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