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Your LocalAnalytics Dashboard

OneLocal is launching a new Analytics Dashboard for merchants on our Compete, Dominate and Engage packages. Learn more about it here!

Paulo avatar
Written by Paulo
Updated over 10 months ago

Here at OneLocal we constantly strive to improve our offering to create better and better customer experiences. Our newest released Analytics Dashboard and Reports is being rolled out to all OneLocal clients with Compete, Dominate, Summit and Engage package subscriptions. If you're looking to learn more about the new Analytics Dashboards and Reports, you've come to the right place!

Accessing the New Dashboard

You will access the dashboard by clicking on 'Analytics' on the menu on the left-hand side of your screen or the link in the center of your screen that looks like this:

The dashboard will open in a new tab so you can review your analytics while still having easy access to your OneLocal Dashboard so you can send text messages, review requests, answer incoming calls, etc.

What Data is Available in the New OneLocal Analytics Dashboard?

In the new dashboard you'll find tabs for the following:

  • LocalSite Performance

  • LocalSEO Performance

  • Google Ads Performance

  • Facebook Ads Performance

You'll only see the tabs that are relevant to your OneLocal subscription. If you are not currently running an ad campaign with OneLocal, the Google and Facebook tabs will not appear.

Questions and Feedback

Please email your Marketing Specialist any questions you have about the information found in your dashboards. If you have any feedback or notice any bugs please report those by email to productfeedback@onelocal.com and cc your Marketing Specialist.

The Dashboards

Each dashboard includes useful data regarding the performance of your campaigns over time. Flip between the dashboard tabs at the top of your screen to refer to the individual campaigns.

Analytic Definitions

You can hover over the title of a data point to learn more about what the data is tracking and what it means. There is even more information about what these titles mean below, but if you need more detail, please email productfeedback@onelocal.com and cc your Marketing Specialist.

Changing and Comparing Date Ranges

By default, date ranges are set to the last 30 days with a comparison to the same previous period.

You can change the time frame of the dashboards to review and compare your analytics over shorter or longer periods of time. There are preset time frames like:

  • Last 30 days

  • Last 7 Days

  • This Quarter

  • Last Quarter

  • This Year

  • Last Year

  • All Time

Or you can customize your own date ranges to get really specific!

You can create comparisons to the same last period, the same period last year or a custom comparison, as needed.

LocalSite Performance

This dashboard provides detail on the performance of your OneLocal-built site! It will also include information about your organic search traffic (SEO) and even your ad campaigns if you subscribe to LocalAds.

You will find the following data in the LocalSite Performance tab:

  • Site conversion data

    • Total Conversions - event conversions from all CTAs on the client website

    • Conversion Timeline - event conversions over time

    • Conversion Breakdown - which specific event conversions were triggered i.e. Phone Call, Email, Form Submission

    • Conversions by Channel - which channels did conversions originate from

  • Site traffic data

    • Sessions Timeline - sessions over time where a session is a period of time during which event engagement has occurred. A session will end when there has been more than a 30-minute period of inactivity.

    • Sessions - total number of sessions

    • Sessions per User - number of sessions per user

    • Avg Events per Session - number of event engagements per session

    • Engaged Sessions - total number of engaged sessions where engagement means time when the client website was active in the primary browser window. GA4 defines an engaged session as one which:

      • lasted 10 seconds or longer

      • had one or more events fire

      • had two or more pageviews

    • Engagement Rate - the number of engaged sessions divided by the total number of sessions over a specified time period.

    • Avg Engagement Time per Session - average amount of time per session the client website was active in the primary browser window

    • Active Users - total number of distinct users who logged an event on the website

    • New Users - total number of new users who interacted with the website for the first time

    • Top 10 Pages by Session - top 10 website pages based on the number of sessions

    • Sessions by Channel - which channels did sessions originate from

    • Sessions by Device - which devices did sessions occur on

LocalSEO Performance

You will find the following data in the LocalSEO Performance tab:

  • Organic search position, traffic and conversion data

    • Google Local Map Position Distribution - how many positions are maintained in multiple ranges within the top 100 in Google Local Map results (i.e. positions 1-3, 4-10, etc.) for all tracked keywords over time

    • # of Google Local Map Positions - total number of positions maintained in Google Local Map results for all tracked keywords

    • Google Local Map Position change - change in Local Map positions across all keywords for the selected date range

    • Google Organic Search Position Distribution - how many positions are maintained in multiple ranges within the top 100 in Google Organic search results (i.e. positions 1-3, 4-10, etc.) for all tracked keywords over time

    • # of Google Organic Search Positions - total number of positions maintained in Google Organic Search results for all tracked keywords

    • Google Organic Search Position change - change in Organic Search positions across all keywords for the selected date range

    • Organic Search Conversions - number of website conversions which originated from organic search

    • Organic Search Sessions - number of website sessions which originated from organic search

  • Google Business Profile (GBP) data

    • Phone Calls - number of times the phone number was clicked in the GBP listing

    • Conversations - number of times a conversation was initiated in the GBP listing

    • Direction Requests - number of times directions were requested via the GBP listing

    • Clicks - number of times the website link was clicked in the GBP listing

    • Views - number of times the GBP listing was viewed from organic search results

    • Searches - number of times the GBP listing was displayed in organic search results

    • Reviews Timeline - reviews received via the GBP listing over time

    • Average Rating - current average GBP review rating

Google Ads Performance

If you have an active Google Ads campaign you will find the following data in your Google Ads Performance tab:

  • Total Conversions (Forms, Calls, Chats) - total conversions generated by all ads

  • Conversion Rate - number of conversions divided by the number of total ad interactions

  • Conversions Timeline - number of conversions generated by ads over time

  • Clicks - total number of clicks generated by all ads

  • Click Through Rate - number of clicks divided by the number of total ad interactions

  • Total Cost - total ad spend for the selected date range

  • Cost per Conversion - number of conversions divided by total cost

  • Average Cost per Click - average number of accrued clicks divided by total cost

  • Conversions by Campaign - number of conversions broken down by ad campaign

  • Clicks by Campaign - number of clicks broken down by ad campaign

  • Impressions Timeline - number of impressions generated by ads over time

  • Campaign Breakdown - comparison of key metrics across all active ad campaigns

  • Top Converting Keywords - number of conversions generated by primary ad keyword

Facebook Ads Performance

If you have an active Facebook Ads campaign you will find the following data in your Facebook Ads Performance tab:

  • Site Conversions - total conversions generated on the client website by ads for the selected date range

  • Site Conversions Timeline - number of website conversions generated over time

  • Conversions (On-Facebook) - total conversions generated on-facebook by ads for the selected date range

  • Conversions (On-Facebook) Timeline - number of conversions generated on-facebook over time

  • Clicks from Ads - total number of clicks on ads for the selected date range

  • Click Through Rate (CTR) - number of clicks divided by the number of total ad impressions

  • Clicks Timeline - number of clicks generated by ads over time

  • Total Cost - total cost of all ads for the selected date range

  • Cost per Conversion - number of conversions divided by the total cost

  • Top Campaigns by Conversion - number of conversions generated by each ad campaign

  • Campaign Breakdown - comparison of key metrics across all active ad campaigns

Monthly Reports

In addition to these new Dashboards, OneLocal will be delivering monthly Reports to your primary user’s email inbox on the 4th day of each month. These Reports will contain a subset of the same data found in your Dashboards and will report on the previous month vs. the month prior e.g. the February report will show results for January vs. December. Links within the Reports will provide an opportunity to click through for more data and detail as needed.

Your Marketing Specialist will also be available to answer any questions you may have about your reports or general performance. Alternatively you can reach out to us via the chat window in the bottom right hand corner of the OneLocal app or support@onelocal.com.

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