The second tab of your Analytics Dashboard will cover your LocalSEO performance. LocalSEO is designed to help your business rank higher for relevant groups of keywords on search engines like Google. We employ several different strategies to help increase your rankings over time with the goal of increasing traffic to your LocalSite. We aim to create an audience for your LocalSite consisting of visitors with purchase intent and are in the area(s) you serve!

This article will take you through the various metrics displayed on your LocalSEO performance tab and talk a little about the strategies we use as well. Please keep in mind as you are reviewing this information that SEO is a long term game and results shouldn't be expected immediately.

Let's get started!

Google Organic Search Position Distribution is how many positions are maintained in multiple ranges within the top 100 in Google Local Map results (i.e. positions 1-3, 4-10, etc.) for all tracked keywords over time.

OneLocal isn't tracking every keyword your business ranks for, but we are tracking keyword groups that we are aiming to increase your rank for over time. These keyword groups are going to be terms with high-purchase intent, and regular monthly search volume as well as are feasible to rank for within a 6-month time frame.

Positions 1-10 are 1 page 1 of Google SERP (Search Engine Results Page), positions 11-20 are page 2, and so on. Although we may see major increases in the number of ranked keywords over time, typically we don't see this increase translate into major increases in LocalSite traffic until we have cracked page 1 of Google SERP, especially those 1-3 positions as these see approximately 70% of all traffic.

The Most recent month will be displayed on the far right side of this graph and you can hover over the particular month of interest to see your overall amount of tracked keywords ranking. The number in the top right of this graph will also display how many of these keywords are ranked within the first 10 pages of Google SERP. In this particular example you'll see that we have the following amount of keywords per page:

Totaling 10 keywords over the first 10 pages of Google Search.

Next, we'll see the overall change in keyword positions month over month and a comparison of how many ranked keywords are in the current timeframe vs the previous time frame.

Positive and negative changes are common and to be expected as we build the authority of your LocalSite. OneLocal pays close attention to these trends and will make recommendations or updates to help defend your overall position. If you are concerned about your ranking, please reach out to your Account Manager.

This next section will focus on Conversions and Traffic on your LocalSite that came from Organic Searches. These will include any LocalSite visitors who found your LocalSite through Google, Bing, etc. This is the main goal of LocalSEO to increase traffic and conversions on your LocalSite. This is very valuable traffic as well as commonly, traffic from organic search converts at a higher rate than other types of traffic sources.

The graph above details month over month how many conversions have come from organic search since the launch of the website in July 2022. You can see so far we have 102 conversions that have been tracked coming from organic search.

Remember, a conversion is marked as any form of a website visitor initiating an inquiry on your LocalSite. Keep in mind that this tracks intent, but if someone doesn't end up completing an inquiry on your LocalSite (or 3rd party app), the analytics will still track a conversion. A conversion includes:

The graph above details all of the Sessions logged from the various visitors to your LocalSite that came from organic search (Google, Bing). Keep in mind that these aren't unique visitors, but unique visits to your LocalSite. It is common that the same person visits your LocalSite multiple times and sometimes even from multiple devices.

Google Business Profile (GBP, formerly Google Business Profile/GMB) has grown in popularity over the last number of years for SMBs targetting local audiences. Google has positioned it at the top of SERPs (just beneath ads) and it connects to Google Maps so people can easily connect while on the go. Just like your LocalSite, GBP also offers all of the pertinent information about your business that visitors are looking for, as well reviews and all of the ways to connect with your business! GBP is arguably becoming the single most important part of your business' online presence, closely ranked next to your LocalSite.

OneLocal works hard to keep your Google Business Profile up to date and we syndicate all of this information across the internet through our Local Lisitings Management service, read more about that here. If you do need to update any information about your business such as your address, contact information, new services, updated operating hours, etc. please let your Account Manager know! We'll ensure both GBP is updated, as well as other of the other important listings about your business across the internet.

Let's dive into each of the metrics available for your Google Business Profile.

Your contact information is displayed prominently on your Google Business Profile and your clients/leads (also known as cleads? LOL) can call you directly from your listing from a telephone connected device (some computers, tablets, smartphones). Some types of businesses may find people still prefer to call you and other businesses may see more and more visitors switching to more online routes to connect.

This is a relatively new feature offered by GBP and must be manually turned on from your Business Manager. It will allow you to IM with clients and leads through GBP. Although we recommend to have this turned on, currently we don't see many conversations beginning here just yet as internet users are often unfamiliar with it, but that may change over time. It is worth having turned on and if you do, be sure to keep an eye on your inbox! Letting a lead wait too long to hear back from you is one of the biggest causes of losing business to your competitors.

As mentioned earlier, Google Business Profile is closely tied to Google Maps and people use this mobile app or desktop website to navigate to and from destinations all the time. It can even be used to give you live verbal directions using GPS just like the big GPS systems Garmin sells. People use this all the time!

Keep in mind that businesses who operate in a service area will likely see fewer clicks as customers aren't trying to locate you as much as they are trying to determine if you service their area. Be sure to keep this information updated on your Google Business Profile and be willing to go as far as is feasible for your business for the largest reach.

If your business shares an address with other businesses, you may also see an increase in the amount of Direction Requests as visitors may also be searching for the businesses that share your address.

Clicks details all of the clicks to your LocalSite through your GBP and these will be logged as sessions from organic search.

Mobile Map Impressions indicates the number of times your GBP appeared in local map results from searches conducted on mobile devices. This doesn't mean it was clicked, or even that the searcher really saw it, just that it appeared on screen during a search session.

Mobile Search Impressions indicates the number of times your GBP appeared in local organic search results from searches conducted on mobile devices. Organic search results generally appear directly below map results and represent a good barometer for your overall organic search authority.

Desktop Map Impressions indicates the number of times your GBP appeared in local map results from searches conducted on desktop devices. Depending on your industry and audience, you may note an ongoing drop off in desktop impressions and more people continue to search on their mobile devices.

Desktop Search Impressions indicates the number of times your GBP appeared in local organic search results from searches conducted on desktop devices.

This details the total amount of Google reviews collected since tracking begins. Keep in mind that this is not the total amount of reviews for your business. If you are looking for more information regarding the success of your online reviews we recommend checking out the LocalReviews tab in your OneLocal dashboard here.

This details the average rating across all of the reviews collected since tracking begun. This number may also not reflect your actual rating as it is an average across your recent reviews and not all reviews since you first opened your business or GBP.

If you have any questions about your analytics dashboard or any of these specific metrics please contact your Account Manager. Or if you have any feedback about the information that is included here, or any information you feel is missing, please send that directly to productfeedback@onelocal.com and also cc your Account Manager.

Thank you!