The third tab (and potentially fourth) of your Analytics Dashboard will cover your LocalAds performance. LocalAds is designed to help your business increase qualified traffic to your LocalSite or additional landing pages. If you are interested in learning more about how Google Ad campaigns work, you can check out these articles.

Keep in mind that this tab will only be available in your dashboard if you have a LocalAds subscription with OneLocal with an active Google Ads campaign.

Let's dive right in!

This is the total number of conversions generated by all Google Ads campaigns within the indicated time frame. You can change the time frame by clicking the orange button in the top left of your dashboard.

Conversion rate is the number of conversions divided by the number of total clicks to your ad campaign. As our goal is to help your business get as many conversions as possible, we pay close attention to your overall Conversion Rate and are employing strategies to continue to see this number increase.

The Conversions Timeline details all of the conversions collected from Google Ads campaigns run by OneLocal on behalf of your business. This will detail your existing campaigns as well as previous campaigns. Keep in mind seasonality and monthly spending allocated throughout these months when evaluating your success.

The total number of clicks generated by all ads to your landing page, LocalSite, phone number, etc. Although we want to see this number increase over time, it is more important that we see the number of conversions increase as well. Clicks to your ad campaign aren't worthwhile if we aren't also seeing some of these visitors converting.

Click Through Rate (CTR) is the number of clicks divided by the number of total ad views. This essentially means that we are receiving 5% of the traffic that is seeing our ad campaign, meaning other websites are receiving this traffic. Keep in mind that our ad campaign is also in competition with not only other ad campaigns but also Google Business Profiles/Maps and organic search results below. Although you may think that just 5% is low, if we evenly distribute all of the potential traffic across all of the options on page 1 of Google SERP, an even distribution would be about 5.2%. Also remember that your business may also be appearing in Google Maps and organic search below so even if your ad campaign didn't get that click, your other listings on the page might have!

ps. having an ad campaign live is just another place for online visitors to see and recognize your business. The more times you show up on the SERP, the better!

The total number of clicks to your Google ads campaign over time. Keep in mind seasonality and your monthly allotted spend when evaluating your success.

This is the total ad spend for the selected date range. Keep in mind that we aim to spend the total available budget each month, but there may be some months where that isn't achieved. Here you'll see that we are $21.27 short of the $1000 monthly ad spend.

The number of conversions is divided by the total cost to get this number. It is common that not every visitor who clicks your ad campaign will convert so it will often take multiple clicks before seeing a conversion come through. OneLocal works hard to increase the conversion rate for your campaigns so we can see this number decrease over time. You may notice here in this instance there is an 'up' arrow in the top right with red text indicating we are up by 22%. Typically up means positive, but not always! In this scenario, we want to see this number gradually decrease.

The Average Cost Per Click (CPC) is the average number of accrued clicks divided by the total cost. Each keyword we target will have a different CPC and we aim to target keywords that are within your budget. This number will vary keyword by keyword, but this metric will showcase the average. Overall we want to see this number decrease.

This is the number of conversions broken down by ad campaign. Unless a business has a very large monthly ad spend, it is uncommon for us to have more than 1 campaign running at any given time.

The number of clicks broken down by ad campaign. Again it is uncommon for more than 1 campaign to be running at any given time.

The number of impressions generated by ads over time. Although we want to have your ad campaign reach as many people as possible, we are hunting for quality leads, not quantity. We may increase targeting to serve your ads to a smaller audience if we believe we can increase the click-through rate and conversion rate.

A comparison of key metrics across all Google Ad Campaigns. We will keep the active campaign at the top and you may see some inactive campaigns beneath as displayed in this screenshot. Inactive campaigns will be easy to identify as they will have 0 for most or all of their metrics. The information in this graph isn't new and is only here for comparison purposes. If your business is not running multiple campaigns throughout the year, you may not find this section helpful.

Finally, we have our Top Converting Keywords which details the number of conversions generated by primary ad keyword groups. We use this information to inform our ad spending as well as SEO and blogging strategies for your business.

If you have any questions about your analytics dashboard or any of these specific metrics please contact your Account Manager. Or if you have any feedback about the information that is included here, or any information you feel is missing, please send that directly to productfeedback@onelocal.com and also cc your Account Manager.

Thank you!