At OneLocal, our shared goal with you–our client, is to create high-quality content that helps your business stand out. Ensuring this content is original and not copied from other sources plays a significant role in achieving this goal. But why is this so important? Let's break it down:
Why Should Your Content Be Original?
Two key reasons underline this:
Original content helps your website rank higher on search engines like Google, making your business easier for potential customers to find. On the flip side, Google doesn’t look too kindly on copied or 'plagiarized' content, often pushing such websites lower down the search results.
In the USA and Canada, using someone else’s content without permission can land you in legal trouble. It’s considered violation of copyright laws which can potentially result in fines or even legal action against you. It can damage your brand's reputation as well, which is definitely the last thing any business wants.
How We Ensure Authenticity
When you share content with us, we don't just simply use it. Our content team leverages your valuable insights, adding and reworking them to be engaging, authentic material that is purely original.
What We Need From You
While we appreciate when clients are actively involved in the content creation process, there are guidelines we’d like you please to follow:
If you're sharing written content with us, please ensure it’s original. If it's not, let us know where it’s from so we can avoid copyright issues.
If you're sharing ideas, that's fantastic! This helps us understand why this content is crucial to your business. The more we know about your business and what you want to achieve, the better we can tailor our content to meet your needs.
In summary, providing original content isn’t just a fun mantra we like to chant – it's a crucial part of how we help your business succeed. With your insight and our expertise, we can create the kind of content that brings results that improve your website traffic, boost your brand image, and ultimately, move your business forward.