Use this article to understand when the Broad Promotion Announcement is the right promo choice, how its discount mechanics work, and how to pair it with your Custom CRM (Customer Relationship Management) segment for best results — while avoiding patterns that erode full-price order volume over time.
For guidance on selecting between promo types and formats, see Choosing the Right Promo Code Type and Format for Your Goal.
When to Use the Broad Promotion Announcement
The Broad Promotion Announcement is designed for specific, short-term business needs and is not a tool for ongoing use. Choose this promo type when you need a one-time demand boost, such as:
A slow, low-traffic day or period (for example, a quiet Tuesday)
Post-holiday demand recovery
A defined short-term promotional event
Important: The Broad Promotion Announcement is not intended for continuous or regular scheduling. Reserve it for genuine, isolated short-term needs.
How the Broad Promotion Announcement Works
The Broad Promotion Announcement applies a dollar-off discount with a minimum subtotal requirement. The following table summarizes the key mechanics of this promo type.
Mechanic | Detail |
Discount type | Dollar-off with a minimum subtotal (for example, $5 off orders of $25 or more) |
Target audience | Your active customers — not lapsed customers |
Validity window | Approximately 14 days |
Valid channels | Storefront and Mobile App only |
Invalid channels | Marketplace (not supported) |
Note: The Broad Promotion Announcement does not apply to Marketplace orders. It is valid only on your Online Ordering Storefront and your branded Mobile App.
Pairing the Broad Promotion Announcement with Custom CRM Segments
When sending the Broad Promotion Announcement through Custom CRM (Customer Relationship Management), target a narrowly defined active-customer segment rather than your entire customer base.
Use an “active in the last 60 days” segment when distributing through Custom CRM.
Do not send the Broad Promotion Announcement to your full customer list.
Targeting your entire base reduces promotional precision and increases unnecessary discount spend without meaningfully improving demand.
Usage Limits and Best Practices
The Broad Promotion Announcement should be used sparingly — approximately once per quarter at most. Running broad discounts to your active customers too frequently creates a deal-seeking pattern: customers learn to delay orders until a promotion appears, which reduces full-price order volume over time.
Important: Limit Broad Promotion Announcements to roughly once per quarter to protect full-price order volume. Overuse trains active customers to wait for deals before ordering.
Maximum recommended frequency: once per quarter
Use only for genuine short-term needs such as slow periods or post-holiday recovery
For ongoing or goal-based promotional strategies, see Choosing the Right Promo Code Type and Format for Your Goal