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Promoting Your Promo Code

Learn how to promote your promo code to customers through on-site banners and Custom CRM campaigns.

Creating a promo code is only the first step — you still need to actively promote it to put it in front of customers. Use this article to understand the available promotion channels for your promo code, learn which channels require a support request, and know the steps to include your promo code in a Custom CRM (Customer Relationship Management) campaign.


On-Site Banners

An on-site banner is a promotional banner displayed on your Online Ordering site that announces your promo code to customers visiting your site. Adding an on-site banner is not self-serve and requires a support request.

To request an on-site banner for your promo code, use one of the following options:


Email, SMS, or Push Campaigns (Pro Package)

If you have the Pro package, you can use Custom CRM campaigns to announce your promo code to customers via email, SMS (text message), or push notification. Custom CRM campaigns and Custom Promos are separate tools with no automatic connection between them.

Important: Your Custom CRM campaign will not automatically pull in your promo code. You must manually type the promo code text into your campaign copy each time you create a campaign.

To include your promo code in a Custom CRM campaign:

  1. Open the Campaign Manager and create your Custom CRM campaign as usual.

  2. Manually type your promo code text into the campaign copy (for example: "Use code SAVE10 at checkout").

  3. Review the campaign copy to confirm the promo code text is included before sending or scheduling.


Frequently Asked Questions

Can I automatically email my promo code to customers?

Promo codes cannot be sent to customers automatically through email campaigns. Custom CRM campaigns (available on the Pro package) are a separate tool from Custom Promos, with no automatic link between them. You can use a Custom CRM campaign to tell customers about your promo code, but you must manually include the promo code text in the campaign copy each time you create a campaign.


Questions? If you need help with this process or have questions, reach out to DoorDash Support at oosupport@doordash.com.

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