Use this article to create an Online Ordering promo in the DoorDash Merchant Portal. You'll pick a promo type from the Marketing page, then set up the promo on a single page before you create the campaign.
The campaign setup page in the Merchant Portal has a new design. Your campaign settings, defaults, and performance haven't changed.
Before You Begin
Before you create an Online Ordering promo in the DoorDash Merchant Portal, confirm the following.
You can see Marketing in the left navigation of the Merchant Portal. If you don't see it, your account may need Store Owner or Admin permissions.
You're creating the promo on the Online Ordering tab. The Marketing page has a Marketplace tab and an Online Ordering tab. Online Ordering promos are on the Online Ordering tab.
Online Ordering Promo Types
The Online Ordering tab on the Marketing page in the DoorDash Merchant Portal shows a card for each type of promo you can create.
Promo type | What it does |
Item promotion | Entice customers with discounted items |
Order discount | Boost orders with cart discounts |
Free delivery | Encourage more orders with free delivery |
To choose the right promo type for your goal, see Choosing the Right Promo Code Type and Format for Your Goal.
How to Start an Online Ordering Promo
Follow these steps to open the promo setup page in the DoorDash Merchant Portal. The steps in this article use Order discount as the example.
In the Merchant Portal, click Marketing in the left navigation.
Click the Online Ordering tab.
On the card for the promo type you want, click Create promo.
The promo setup page opens. It lists these sections: Selected stores, Customer incentive, Redemption method, Redemption limit, Duration, and Campaign name. Each section shows its current setting. Click a section to expand it and change the setting.
How to Set the Stores and Discount for Your Promo
On the promo setup page in the DoorDash Merchant Portal, the first two sections set where the promo applies and what customers get.
Selected stores shows which of your stores the promo applies to, for example All 2 stores.
Customer incentive shows the discount customers receive, for example 20% off orders over $15, up to $5. Expand it to change the discount.
Discount amounts follow fixed tiers. For details, see Custom vs. System-Generated Promo Codes.
How to Choose Whether Customers Need a Promo Code
The Redemption method section on the promo setup page in the DoorDash Merchant Portal controls whether customers need a code to get the discount.
Apply automatically: The promotion applies automatically at checkout. No code needed. This is selected by default.
Generate a promo code: Customers enter a code at checkout to redeem.
To require a promo code:
Expand Redemption method.
Select Generate a promo code.
A promo code appears under Promo code. To use your own code text instead, click Edit.
To decide between your own code and the generated one, see Custom vs. System-Generated Promo Codes.
How to Limit the Number of Redemptions
The Redemption limit section on the promo setup page in the DoorDash Merchant Portal sets how many times the promotion can be redeemed in total.
Unlimited: No cap on how many times customers can redeem this promotion. This is selected by default.
Apply a limit: Stop the promotion once it reaches a set number of redemptions.
How to Set How Long Your Promo Runs
The Duration section on the promo setup page in the DoorDash Merchant Portal sets when the promo starts and whether it ends on a set date.
Keep it going: The promo runs with no end date. You can cancel your campaign at any time. This is selected by default.
Set end date: The promo ends on the date you choose. We recommend running your campaign for at least 30 days to see noticeable results.
To set an end date:
Expand Duration.
Select Set end date.
Check the Start date, then choose an End date.
How to Name and Create Your Campaign
The last section on the promo setup page in the DoorDash Merchant Portal is Campaign name. By default, an order discount campaign is named Order Discount. Expand Campaign name to change it.
The Preview panel next to the sections shows an example of how the promo looks to customers. The preview is for illustrative purposes only.
When your settings are ready, click Create campaign at the bottom of the page. By clicking Create campaign, you agree to the Marketing Services Agreement, which is linked at the bottom of the page.
To share your promo code with customers, see Promoting Your Promo Code.
Questions? If you need help with this process or have questions, reach out to DoorDash Support at oosupport@doordash.com.