Use this guide to understand how the Mobile App First-Order Promo works, when to use it, and how to pair it with a Custom CRM (Customer Relationship Management) email campaign to maximize app adoption.
How the Mobile App First-Order Promo Works
The Mobile App First-Order Promo is a dollar-off discount that gives customers an incentive to download your branded mobile app and complete their first order through it. This promo type is available on the Pro package.
Discount type: Dollar-off.
Channel: Mobile App only — the promo cannot be redeemed on other ordering channels.
Eligibility: Valid only on a customer's first order placed through the app.
Redemption limit: One redemption per customer.
Validity window: Approximately 90 days.
Funding: You fund the discount.
Note: For a comparison of the Mobile App First-Order Promo against other promo formats and goal-based types, see “Choosing the Right Promo Code Type and Format for Your Goal.”
Pairing the Mobile App First-Order Promo with a Custom CRM Campaign
The Mobile App First-Order Promo is most effective when paired with a Custom CRM (Customer Relationship Management) email campaign targeting customers who have not yet ordered through your branded app.
Channel Strategy
Use email as your primary outreach channel when running a Mobile App First-Order Promo campaign. Email reaches your entire customer list, including non-app-users — the audience you want to convert to app orderers.
Important: Do not use push notifications as your initial outreach channel for this campaign. Push notifications require a customer to have already completed an order through the app, which means they cannot reach customers who have only downloaded the app or have not yet used it. Use a follow-up email — not a push notification — to close the gap between app download and first order.