Connecting your merch store pulls live transactional data into Openstage via webhook. Once connected, fan records update automatically with purchase data from your online store - giving you everything you need to segment fans by transaction type or spend, identify top buyers, and reward your most valuable fans.
Navigate to Settings > Integrations, select your merch platform, and follow the setup instructions.
⚪ Note: To import historical sales data from before your integration was connected, see Import Sales Data.
Supported Integrations
Check out our guides on our merch integrations:
If you need an integration that isn't listed, contact support@openstage.live.
Build Purchaser Audiences
If you have connected a merch store or imported transactional data manually, you can segment fans by transaction details in the Audience Builder using the following filters:
Type - merch, physical music, digital music, or ticketing (plus any Shopify merch categories)
Transaction description - the product name or description
Source - the store or platform the transaction came from, for example Shopify, Merchtable, or Ochre
Volume - number of items purchased
Value - total transaction spend
In the last X days - filter by recency
