Centralizing your fan data is the first step. Understanding it is what drives smarter fan engagement. The Analytics tab gives you a platform-wide view of how fans interact with your content, campaigns, and store - helping you identify what works and where to improve.
Navigate to Analytics in the left-hand menu. The tab has two sections: Engagement and Transactions.
Engagement
The Engagement section covers three headline metrics across your entire account. For more granular data, check the performance tab of individual landing pages and broadcasts/Posts.
1. Completed signups
The number of fans who have completed the welcome step on any landing page. Comparing this figure against fans who completed the full flow of a given page reveals how effective your landing page journeys are.
A significant drop-off between the welcome step and the thank you step may indicate:
The flow is too long
Fans are being sent to an external link before reaching the thank you step
The call to action is unclear or asks too much
To see fan counts at each step of a landing page, open the performance tab of that page and review the graph.
⚪ Note: Not all fans who completed only the welcome step will have the 'thank you' tag from the full flow - the tag 'Landing-page-name-thanks' is only applied to fans who complete all steps.
2. Link clicks
The number of fans who clicked a link across your landing pages, Fan HQ, and broadcasts. Use this to understand whether fans are engaging with the content you are directing them toward.
If the link you intended as your primary CTA is not generating the most clicks, consider:
Reducing the number of links in the communication
Making the primary link more prominent
Strengthening or clarifying the call to action
If broadcasts contain no links other than unsubscribe, fans have no positive action to take. Add a store link, social links, or an interactive prompt such as "not in your area - tell us where you are" to give fans a reason to engage.
3. Reads
The number of fans who have opened and read your broadcasts. Compare read rates across broadcasts to identify patterns in what drives engagement.
Low read rates may be caused by:
Too much text with not enough visual content
Content that is not relevant to the selected audience
To improve read rates, add more images, and lead with a strong CTA in the subject line or heading.
🟢 Top tip: Link broadcasts to landing page flows to gather richer fan data in return for delivering value. Ask fans to vote on where you should play via a poll, or run a merch giveaway where fans enter by completing a shipping details flow. In both cases fans get something back and you gain more data for future segmentation.
Transactions
The Transactions section displays an overview of transactional data imported into Openstage and from any connected e-commerce integrations such as Shopify, Merchtable, or Ochre. See Connect Your Merch Store for integration setup.
Putting it into practice
Use these metrics to identify trends across your audiences and inform how you plan future campaigns. For a deeper dive into specific performance data, review the stats directly in the landing pages and broadcasts sections of your account.