You might already have an established following on Instagram - these followers are all potential fans, and not all them will see your posts.
Now, you can connect your Instagram and configure custom, automated DM responses triggered by comments or DMs from followers. Using these automations you can link to a current landing page or your fanpage to help turn these followers into fans.
Key Benefits
Drive action on campaigns.
Move fans from rented to owned channels.
Boost engagement on posts, increasing organic reach.
How It Works
Head to integrations --> Instagram DMs
Click "connect Meta" and follow the flow (must be an Instagram/Meta business account. Click here to read more about Instagram account types.
Create a new automation
When you're ready to setup your first DM automation, head to Engage --> Automated Broadcasts.
Choose New Instagram DM Automation
Set Your Trigger Type
Choose whether the DM is sent after a direct message or a comment.
(Optional) Add a Trigger Word fans must comment to receive the DM.
⚠️ Please note: You cannot run 2 simultaneous automations with the same trigger word or phrase.
Compose Your Message
You'll see a live preview
Choose a Landing Page
Every DM links to an Openstage page
Set Start & End Dates (optional)
Make sure your start date is before you put up the post calling for comments.
Promote the Trigger
Ask fans to DM or comment on your IG post to get access, early listens, to vote, etc. They’ll instantly receive the DM with your message, link and flow.
Pricing & Budget
Cost: £0.02 per delivered message
No Credit Top-Ups: You’re billed only for successfully delivered messages.
Set a Budget: The automation stops sending once that budget is reached (no surprises).
Monthly Invoicing: Charges accrue on your invoice; if you spend £100 in total, you’ll be billed immediately.
Track Spend: View real-time budget usage in a chart and adjust or pause anytime.
Pricing transparency and simplicity is paramount to us at Openstage. Set your max budget, see exactly how many DMs that equates to, and only pay once messages have been sent.
Performance & Follow-Up
Check Your Inbox: View and directly reply to DMs in your Inbox alongside inbound SMS messages. Any manual replies must be sent within 24-hours of a fan’s most recent interaction with you on Instagram (per the guidelines below).
Pending Status: Fans who trigger a DM but don’t complete signup receive a “Pending” fan status. If they do not complete signup within 7 days, their status will become Opted Out.
Performance: coming soon
Rules & Guidelines
Per Meta’s rules:
The 24-hour rule: Artists have 24 hours to respond to a fan’s most recent message or comment. After which, you can only send message with specific message tags or if the user initiates the conversation again.
The 7-day window: After 24 hours of a fan’s last interaction, artists can only send manual messages (not automated) through a human agent (e.g. using your Instagram app) for up to 7 days, using specific message tags like “event update” or “purchase update”.
