The Growth Dashboard gives you an overview of fanbase growth and shows where new fans are coming from. Use it to understand which campaigns, channels, and sources are driving fan acquisition and to identify where to focus your efforts.
The Growth Dashboard lives in the Growth tab on your main Dashboard. Use the time period selector to view data by hour, day, last 7 days, last 30 days, or last 12 months.
Metrics
Three headline metrics appear at the top of the Growth Dashboard, each showing performance for the selected time period alongside a comparison to the prior period.
New fans — total new fans acquired in the selected period
Opt-outs — fans who opted out of communications in the selected period
Net fans — new fans minus opt-outs in the selected period
Fan Acquisitions
This graph plots all fan acquisition events — new fans and opt-outs — across the selected time period. Use the dropdown in the top right to change the time period, including an all-time view.
🟢 Top tip: Hover over any bar in the graph to see a breakdown of new fans, net fans, and opt-outs for that specific period.
Top Acquisition Channels
A ranked list of the channels responsible for the highest fan acquisition on your account, showing the number of fans each channel has driven.
A channel is any place a fan joined your world — a landing page, a Post, your Fan page, your shop, or social media. Each entry shows the channel type before the colon and the channel name after.
For example, if a fan clicks your Instagram post and joins via your tour presale page:
Acquisition channel:
Landing Page: Tour PresaleAcquisition source:
Instagram
Top Acquisition Sources
A ranked list of the URLs that drove fans to your acquisition channels. Use this to understand where your fans are coming from — whether that's a recent Instagram campaign, an album announcement, or a tour registration.
Recent Fan Acquisitions
A table showing the most recent 100 fans to join your world, including:
Fan name and email
Known location
Date and time of acquisition
Acquisition channel and source
Acquisition Channel Key
This table provides definitions for channels displayed in Top Acquisition Channel.
Channel Type | Channel Name (examples) | Description |
landing | <page name> | Fan acquired through a landing page. |
post | <post name> | Fan acquired through a Post. |
shop | Fans acquired through ecommerce purchases. | |
ticketing | Fan acquired through ticket purchases. | |
fanpage | <page name> | Fan acquired through your Fanpage. |
social | Fan acquired through an Instagram ASR Auto DM campaign. | |
partner | <partner name> | Fan acquired through miscellaneous integrations |
inboundMessage | messaging | Fan acquired by sending an SMS to artist phone number. |
voiceCall | voice | Fan acquired by calling artist phone number. |
import | import | Fan was manually ingested via a .csv import. |
system | manualEntry | Fan was manually entered. |
system | openstageManager | When a new user is added to the artist team. |
system | clientOnboarding | When a user joins Openstage. |
system | openstageTeam | Auto-subscribed Openstage team members. |
event_listing | bandsintown | Fans acquired through Bandsintown Fan Sync. |
event_listing | seated | Fans acquired through Seated waitlist. |