From simple sign-up forms to call to actions, fan uploads, polls & more - a Landing Page can serve the specific needs of each campaign.
Landing pages are customisable forms that you can use for your creative marketing campaigns as a data collection tool. Through our landing pages you can collect essential data points from your fans for your future re-targeting campaigns, such as email ID, phone numbers, date of births, names etc. Additionally, you can also collect their preferences on which city theyβd like to see you play in, or even tell you which song is their favourite from your catalogue. The possibilities are endless, just like the number of landing pages you can make on Openstage.
N.B. - If we already have a certain piece of fan data, intuitive auto fill means that we won't ask a fan for that data again when they visit another Openstage landing page.
A Landing Page Example
In the next part of the article, weβll tell you exactly how to get yours set up.
Create a new Landing Page
Head over to the Engage section in the left dropdown selection and select Landing Pages. Now on the top panel select βCreate new landing pageβ, choose what kind of campaign youβd like your page to follow, and as per the instructions, add the details required. Make sure to give the landing page a βTagβ (name) which reflects the campaign youβre doing currently, as this βTagβ will be attached to any fan's record who engages with this page. In the future, this can be used to help you segment audiences efficiently.
N.B. - Donβt worry, you can change or edit any of these in the later stages.
Choosing a landing page starting template
Fill out the details in the βJourneyβ tab
Now itβs time to fill out the important bits - the campaign page flow that a fan will see. Review this section from a fan point of view - think about the copy and journey steps you add, ensuring that it's simple and easy to understand.
First in the list is the Welcome Step, where you get to decide what data points you want to collect in this campaign. As a rule of thumb we definitely collect an email ID from a fan but from a best case practice point of view, we would recommend you collect locations and phone numbers too.
A Welcome Step
Data collection preferences
You can include any of the personal data elements pictured above, and choose whether they are optional or mandatory, depending on the type of data you want to collect from your campaign.
Next, depending on the kind of campaign you are running, you can add call to actions into any of the "steps".
TOP TIP: Landing pages can be used as pre-save links. If your campaign is based on pre-saving a specific track or album, then create your landing page around this with an un-skippable pre-save step. You can then use this pre-save landing page across socials to collect pre-save permissions from your fans. You can add a pre-save step to ANY landing page flow, but make sure it's not taking away from the main campaign goals or adding too much to the fan journey. You can also add a pre-save function to your fanpage. To distribute your release on release day to fans who have pre-saved, see here for creating a pre-save broadcast.
Eg: If you are doing a pre-save campaign, and you want the incentive to be that your fans get to hear a snippet, here is a recommended flow:
Welcome step > Pre-save step > Audio player step > Thank you step.
Use add ( β+β button) to include an audio player step in the flow, where you can upload a snippet of the song for fans to preview.
An example of Page Journey Steps
Make design changes
Make your way to the βDesignβ and βLayoutβ section and toggle through different options to come to an aesthetic that pleases you - including adding your own background image or foreground element, and choosing where your prompt box goes.
TOP TIP: Upload a 1920 x 1080 ratio image for Desktop view, and 1x1 ratio image for Mobile view for your background images.
Once you are ready to share your landing page, hit the green Publish button.
Show me the data!
Once you publish and share the page with your fans through various avenues -
(Embed Code for websites / URLs to share on socials / emails / QR codes) sign-ups will start coming in and you can monitor that in the βStatisticsβ section of your landing page.
E.g. Stats section graph from a landing page
N.B. - If youβd like to change the βTagβ, name of the page, or add your Google Tag Manager / FB and Tik Tok Pixel information - head over to the βConfigurationβ tab and make changes there.
TOP TIP: To embed your landing page on your site, follow these steps:
Click on the icons in the red square
Either copy link or grab the embed code and input that in the relevant place in your website settings.
A few other useful features for your landing page can be found in your config settings.
These include: password protect, for sharing the landing page amongst your team before publishing; disabling signups - for essentially closing a landing page for a particular campaign; and schedule launch - for counting down to a campaign launch.
If you need some inspiration for campaigns, see below:
Video Walkthrough